Des Moines, Iowa—The Funeral Director’s Economic Recovery Guide: A Comprehensive Guidebook on How to Maximize Profits When the Recovery Comes is a timely resource that every funeral director needs on his or her shelf.
The book is a companion to The Funeral Director’s Economic Survival Guide, published earlier this year by Kates-Boylston Publications. Homesteaders is the sponsor of both books, and the company praised the latest compilation of high-quality content. “Once again, the editors of Kates-Boylston have pulled together an anthology of articles from trusted industry experts that are important to funeral home success in uncertain economic times,” said Dean Lambert, vice president of marketing. “We are pleased to present the second in a series of guides with content that will not disappoint.”
“There is so much doom and gloom in the marketplace, and we wanted to take a forward-looking view,” says Thomas A. Parmalee, executive editor of Kates-Boylston Publications. “The Economic Recovery Guide provides insights into where the economic downturn has brought us but also offers funeral home owners insights on decisions they can make to succeed now and in the future.”
The Economic Recovery Guide includes new content from experts such as Tom Johnson with Johnson Consulting Group; Mayra Ruiz-McPherson of Ruiz-McPherson Communications; Alan Creedy of Trust 100; and Lambert, who explains why preneed is an important component to economic survival. The book also includes Kates-Boylston’s popular 2008 Salary Survey and 2008 Casket Survey. These reports dig into how the economy has affected pricing and staffing and what moves you need to make to survive difficult times while positioning yourself for a more profitable period that is just around the corner. But you have to make the right moves to get there.
Getting the Recovery Guide is the first step. Visit http://www.katesboylston.com/index.aspx?page=recovery or call 800-500-4585 and select “Option 1” to order from a customer service representative.
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