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Luke Frieberg

Luke Frieberg
Luke Frieberg is the president of eFuneral® Solutions, LLC, a breakout digital solutions company that helps funeral homes maximize market share through optimized online sales. The Des Moines, IA, based technology outfit is a subsidiary of Homesteaders Life Company.

Recent Posts

Optimizing Your Funeral Home Website

July 12, 2019 by Luke Frieberg
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.

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