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Sarah Loghry

Sarah Loghry
Sarah Loghry is a Digital Marketing Specialist at Homesteaders Life Company and the editor of BluePrint™.

Recent Posts

Funeral Home Marketing Trends for 2019

November 29, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media, Preneed Marketing

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and benefit from the upcoming marketing trends in 2019. From integrated cross-platform marketing to voice search, the up-and-coming changes to marketing are a mix of old and new ideas. Discover how your funeral home can adopt these trends in the new year.

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Sarah Loghry

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was discussion in our group text message about who was going to wear what. No one wanted to be underdressed or overdressed compared to everyone else. In other words, no one wanted to stand out or draw attention to themselves during the party. Ironically, two of us ended up wearing the same shirt.

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 by Sarah Loghry
Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind, but many also have a special meaning to those who wrote them. Here are six famous funeral songs and the lesser-known stories behind how they came to be.

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Creating an Exceptional Online Customer Service Experience in a Funeral Home

July 19, 2018 by Sarah Loghry
Funeral Home Customer Service, Funeral Home Social Media

Most customers can control their daily lives in the palms of their hands. Smartphones and tablets have created a new, customer-centric way to solve problems. We are no longer required to pick up the phone and speak with a customer service representative when we have an issue we need resolved. We’ve progressed (or regressed, depending on your view) to the point where we can order food, clothes and a ride to the airport without speaking directly to another human.

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought together CEOs from insurance companies located in central Iowa. Spearheaded by Homesteaders’ Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. We asked Steve Lang, Homesteaders’ President and CEO Steve Shaffer and the Executive Director of the Greater Des Moines Habitat for Humanity, Lance Henning, to share why this event was important for these companies and what funeral home business leaders can do to develop their own successful community engagement events.

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7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 by Sarah Loghry

The first time I experienced the death of a loved one was only a few years ago when my grandfather passed away. It wasn’t sudden by any means, so my family had a little time to come to terms with the idea. I’m a people watcher, so I spent a lot of time observing how my family members dealt with their grief. I had always heard that people deal with grief differently, but I hadn’t experienced it before. These differences appear more intensely during the holidays or anniversary of his passing.

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3 Easy Steps to Combating Facebook’s Algorithm Changes

June 07, 2018 by Sarah Loghry
Funeral Home Social Media

Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move makes sense in light of Facebook’s recent issues. However, the change is a double-edged sword. Marketers are now facing major drops in impressions and engagement on their Facebook content. Fortunately, the new Facebook algorithms won’t ruin your funeral business. What funeral professionals will have to do, however, is work smarter to continue to see positive returns and preneed leads from social media. Here are three ways that funeral homes can combat the recent changes to Facebook’s algorithms.

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known through different funeral home marketing and advertising strategies, not only to separate them from their local competitors, but also to grow their market share. Here are five ways that funeral homes can become the place for preneed funeral planning.

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7 Ways to Remember a Loved One this Mother’s Day

May 10, 2018 by Sarah Loghry
Grief, Aftercare

Losing a mother can bring unimaginable grief. When I first sat down to write this blog, there was one story I couldn’t get out of my head. The story is about an Iowa mother who lost a prolonged health battle and passed away earlier this year. Unlike a typical news article, the reporter who wrote the story is her son.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 by Sarah Loghry
Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, former CEO of Coopera and current CEO of PolicyWorks, LLC, it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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