Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move makes sense in light of Facebook’s recent issues. However, the change is a double-edged sword. Marketers are now facing major drops in impressions and engagement on their Facebook content. Fortunately, the new Facebook algorithms won’t ruin your funeral business. What funeral professionals will have to do, however, is work smarter to continue to see positive returns and preneed leads from social media. Here are three ways that funeral homes can combat the recent changes to Facebook’s algorithms.