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Sarah Loghry

Sarah Loghry
Sarah Loghry is a Digital Marketing Specialist at Homesteaders Life Company and the editor of BluePrint™.

Recent Posts

3 Easy Steps to Combating Facebook’s Algorithm Changes

June 07, 2018 by Sarah Loghry
Funeral Home Social Media

Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move makes sense in light of Facebook’s recent issues. However, the change is a double-edged sword. Marketers are now facing major drops in impressions and engagement on their Facebook content. Fortunately, the new Facebook algorithms won’t ruin your funeral business. What funeral professionals will have to do, however, is work smarter to continue to see positive returns and preneed leads from social media. Here are three ways that funeral homes can combat the recent changes to Facebook’s algorithms.

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known through different funeral home marketing and advertising strategies, not only to separate them from their local competitors, but also to grow their market share. Here are five ways that funeral homes can become the place for preneed funeral planning.

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7 Ways to Remember a Loved One this Mother’s Day

May 10, 2018 by Sarah Loghry
Grief, Aftercare

Losing a mother can bring unimaginable grief. When I first sat down to write this blog, there was one story I couldn’t get out of my head. The story is about an Iowa mother who lost a prolonged health battle and passed away earlier this year. Unlike a typical news article, the reporter who wrote the story is her son.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 by Sarah Loghry
Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, former CEO of Coopera and current CEO of ViClarity (formerly PolicyWorks), it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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The Meaning Behind Funeral Flower Arrangements

March 09, 2018 by Sarah Loghry

Choosing the right flowers to represent a lost loved one can be trickier than it seems. Each flower can have different cultural or religious meanings and sending the wrong type of flower to a funeral could lead to offending a grieving family.

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6 Tips for Reinventing Your Funeral Home Marketing Strategy

February 22, 2018 by Sarah Loghry
Funeral Home Marketing

My first encounter with “traditional” marketing was during an internship in college. I was asked to write an ad for a radio station, and I had no idea what to do. I had spent four years of college learning about social media and online advertising. In true millennial fashion, I thought utilizing radio was old-fashioned because, “who listens to the radio anymore?”

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Remembering a Loved One on Valentine’s Day

February 08, 2018 by Sarah Loghry
Grief, Aftercare

After the glitz and glamour of the major winter holidays, many people forget about the mid-February day dedicated to love and romance. While many resources focus on remembering and honoring loved ones during those major holidays, Valentine’s Day can be just as emotional for families.

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5 Things to Know about Families Who Prearrange

January 18, 2018 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get there. Take a look at five important learnings from our most recently published survey and how you can use them today in your funeral home.

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5 Simple Funeral Customer Service Practices that Go Above and Beyond

January 11, 2018 by Sarah Loghry
Funeral Home Customer Service

Last winter, my family traveled to Key Largo, FL, for a family vacation. One of the places we planned to visit was Island Dolphin Care. When we arrived, it was apparent that the facility was closed for the holidays. We must have looked disappointed enough to catch the attention of one of the staff members. When the employee came down to greet us, my dad explained where we were from and why we were there, and with a quick, “hold on,” he ran back up the stairs.

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4 of our Favorite Funeral Service Stories from This Year

December 28, 2017 by Sarah Loghry

Each year, we have the honor of working alongside funeral professionals from across the country. We get to share some of your success stories in our newsletter for our funeral home customers. Each funeral home that we interview for our cover story has a unique approach to caring for their community members, but they always astound us with their dedication to caring for those who need help the most.

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