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Sarah Loghry

Sarah Loghry
Sarah Loghry is a Digital Marketing Specialist at Homesteaders Life Company and the editor of BluePrint™.

Recent Posts

How to Ensure Your Preneed Program Aligns with Your Funeral Home Brand

August 24, 2017 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding of what a business stands for without having to point it out. Once you have confirmed that your firm’s branding is effective in your community, you can start ensuring all your services – including your preneed program – are seamlessly integrated. Discover four simple things you can do to align your brand with your preneed program.

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they can stick with us for a long time. Using real-life stories to promote advance funeral planning can help you share the benefits of prearranging in way that are meaningful to people in your community.

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Practical Ways Your Funeral Home Business Can Help the Community

July 06, 2017 by Sarah Loghry
Funeral Home Business

Funeral professionals have a very distinct role in their communities. They are called on to provide guidance and support during a family’s time of need. They are also viewed as community leaders and, in this role, can have a major impact on whether or not their communities prosper. Taking an active approach to becoming part of your community not only showcases your firm in a positive light but can also give your business a public relations boost with an increase in brand awareness. Here are several ways your funeral home business can benefit your community.

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6 Real Reasons Families Choose Cremation

June 22, 2017 by Sarah Loghry

The Cremation Association of North America (CANA) projects that in 2020, the United States will have an overall cremation rate of 54.3%, surpassing burials sometime in the previous years. It’s easy to assume why families choose cremation, but it’s also important to remember that these statistics represent real people with families and thought processes we may not be privy to. We wanted to better understand why families chose cremation, so we interviewed individuals who had recently lost a loved who was later cremated. Here’s what they told us:

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A Guide to American Flag Etiquette and Traditions

June 08, 2017 by Sarah Loghry
Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals of military and police funerals. The distinctive stars and stripes are a symbol of patriotism, bravery and history. Such a powerful symbol comes with its own unique traditions and funeral etiquette.

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Why I Decided to Have the Talk of a Lifetime® with My Mom

May 30, 2017 by Sarah Loghry
Have the Talk of a Lifetime

As I’ve gotten older, I have realized that there are a lot of things about my extended family that I don’t know. Being the oldest child of my grandparents’ youngest daughter and the fifth of seven grandkids leaves a lot of room for little family facts to slip by. Just this weekend, I finally learned how I was related to someone I have heard about my entire life. Before then, I never fully understood why we planted flowers at their gravesite each Memorial Day.

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Why Cremation Costs are Only Part of the Conversation

May 25, 2017 by Sarah Loghry

My grandpa was diagnosed with ALS in 2013. Known to some as Lou Gehrig’s disease, ALS causes deadly paralysis in the entire body of its victims. One of the first things to go was my grandpa’s ability to speak, which was especially hard for him as he could “have a conversation with a post,” if you asked my grandma.

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4 Big Funeral Home Social Media Mistakes – and How to Fix Them

May 04, 2017 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media

I have been working in digital marketing and social media for my entire career, and with that, I have seen some major mistakes that businesses and brands have made in their approach to marketing (I’m looking at you, Pepsi). There are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands are not prepared to handle. That being said, social media isn’t as scary as it seems. When used properly, a strong funeral home social media presence can help bolster your brand and attract new customers. Discover how you can avoid these common mistakes that businesses make on social media.

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What Families Need to Know About Planning a Funeral in Advance

April 13, 2017 by Sarah Loghry
Grief, Featured, Funeral Home Customer Service

People often feel nervous and hesitant when others bring up death and dying, which can sometimes lead to misunderstandings about death care. While it is important to offer preneed at your funeral home to better serve your client families, those same families may not always understand some of the topics you’re planning to discuss. Here are a few ways that you can explain some common misconceptions about planning a funeral in advance.

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3 Tips to Make Your Funeral Business the Top Choice for Families

April 06, 2017 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business

Your funeral business provides a timeless and necessary service to families in your community. People will always need your services, and that is exactly what creates competition. According to the 4th edition of Homesteaders’ Preneed Motivators, 72% of policy owners only considered one funeral home when they were thinking about making prearrangements. So, if it wasn’t your funeral home they thought of, it means it was your competitor’s.

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