I have been working in digital marketing and social media for my entire career, and with that, I have seen some major mistakes that businesses and brands have made in their approach to marketing (I’m looking at you, Pepsi). There are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands are not prepared to handle. That being said, social media isn’t as scary as it seems. When used properly, a strong funeral home social media presence can help bolster your brand and attract new customers. Discover how you can avoid these common mistakes that businesses make on social media.