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How Cremation Services Can Be Opportunities for Funeral Directors

September 03, 2015 by Danielle Burmeister

Cremation rates have increased dramatically in the last 50 years. In 1965, less than four percent of all end-of-life services in the United States included cremation services. This year, cremation rates are expected to surpass those of traditional burials, and industry experts project that over 70 percent of all burials will include cremation by 2030.*

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Why Funeral Directors Need to Care About Marketing their Firms

September 01, 2015 by Alyssa McNab
Funeral Home Marketing

With all of the responsibilities that funeral directors must navigate every day, it’s not surprising that marketing activities aren’t always a top priority. This may be especially true in communities that don’t have many funeral home options – it can be tempting to think that families will continue to use your firm if they always have in the past.

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4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. Providing support during this critical time can endear families to your firm and help to grow your funeral home business. Here are just a few of the ways that a strong program can benefit your firm while offering remarkable service to your families.

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Striking a Memorial Service Balance: What the Person Wanted vs. What Families Want

August 25, 2015 by Danielle Burmeister
Memorial Service

The death of a loved one is a difficult, emotional experience, even under the best of circumstances. Planning a memorial service for a family member or close friend can add stress to the already complicated feelings of grief and sadness, often resulting in disagreements between those making final arrangements.

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Planning a Funeral Home Milestone Celebration

August 20, 2015 by Alyssa McNab
Funeral Home Marketing

Funeral service providers have unique expertise at creating memorable, personalized events for client families. These skills will serve you well when it’s time to plan an event celebrating a milestone for your firm. Such events, often used to commemorate a significant anniversary for a funeral home, can provide unique opportunities to share information about your firm’s values and service offerings with the community in a comfortable, casual environment.

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5 Tips for Talking to Families About Preneed Funeral Planning

August 18, 2015 by Alyssa McNab
Preneed Funeral Planning, Preneed Marketing

A family has set up an appointment to learn more about preneed funeral planning… now what? The most effective preneed professionals are able to explain the benefits and address concerns about preplanning in a way that’s relevant to each family’s situation.

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8 Things Great Funeral Directors Do Every Day

August 13, 2015 by Danielle Burmeister
Funeral Directors

As funeral directors, you have a lot of responsibilities which demand your time and attention. Sometimes, it can be hard to prioritize those things that make a big difference to your client families and secure your long-term success. We recommend focusing on these eight things that great funeral directors do every day:

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One Thing That Stands in the Way of Prearranging

August 11, 2015 by Alyssa McNab
Preneed Funeral Planning

Prearranging is a service that many consumers have demonstrated they want – for example, Homesteaders’ policy owners indicate high levels of satisfaction with their decision to prearrange, and they’re very likely to recommend it to someone else.* But even though consumers have many good reasons to make advance funeral plans, it may take some time for them to take action.

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The Memorial Service Features Families Really Want and Need

August 06, 2015 by Alyssa McNab
Memorial Service, Featured

The demand for increased personalization in memorial services provides excellent opportunities for funeral directors. In addition to expanding your service offerings to better meet the needs of client families, you can also implement creative solutions that help you grow your skillset.

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3 Funeral Industry Trends Your Firm Should Embrace

August 04, 2015 by Steve Shaffer
Funeral Industry Trends

We have spent a lot of time discussing shifting consumer preferences recently, and I believe we can all approach these changes with renewed optimism and enthusiasm. Unprecedented opportunities exist to provide innovative services that client families really want and need – and by doing so, we can promote the value of funeral service in our communities.

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