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Top 3 Reasons People Make Advance Funeral Plans

July 07, 2015 by Alyssa McNab
Preneed Funeral Planning, Featured

It's not hard to argue that advance funeral planning is a good idea: When it comes to any major life decision, it's better to have a plan in place. Homesteaders' research has shown that virtually all policy owners are completely or very satisfied with their decision to prearrange.* But what factors motivate people to make advance funeral plans?

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Memorial Service Ideas for Families who Choose Cremation

July 02, 2015 by Alyssa McNab
Cremation, Memorial Service, Featured

People who choose cremation do so for a variety of reasons – including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

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Empowering Client Families to Share Your Funeral Home's Story

July 01, 2015 by Alyssa McNab
Funeral Home Marketing

Recommendations from family members and trusted friends are hugely influential, carrying much more weight than advertising messages. Homesteaders’ 2013 survey of policy owners revealed the importance of empowering your client families to share their experiences about prearranging with your funeral home. Friends and family members were, by far, the source most often used to learn about prearranging (apart from the person who helped make the prearrangements).

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Better Serving Families Who Choose Cremation

June 30, 2015 by Alyssa McNab

The news has been everywhere: the 2014 NFDA Cremation and Burial Report indicates that the rate of cremation is projected to surpass that of burial this year. To best meet the needs of a family who chooses cremation as a disposition method, you have to understand why they’ve selected cremation. If you ask meaningful questions during the initial information-gathering conversation, you may be surprised by what you discover about the real reasons families choose cremation.

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