Time for Family, Time for Talk: Outreach for Your Funeral Business

October 06, 2016 Funeral Home Marketing by Alyssa McNab

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Gathering around the television for good-natured ribbing about the big rivalry football game. Laughing about the time the dog helped himself to the Thanksgiving turkey when no one was looking. Helping a child complete the finishing touches on his handmade contribution to the holiday décor. The individual experiences may differ, but one thing is the same: the holidays are a time for families to come together to reminisce and make new memories.

Because of this, the holiday season is a perfect time to share life stories with one another in meaningful ways. This November, the Funeral and Memorial Information Council (FAMIC) is introducing the Time for Family, Time for Talk celebration to encourage firms and families to participate in the Have the Talk of a Lifetime® program. Continue reading to learn more about the program and how your funeral business can participate.

What is Time for Family, Time for Talk?

Time for Family, Time for Talk is a month-long awareness campaign in November 2016 designed to help firms share the benefits of Have the Talk of a Lifetime® and the value of funeral service in their communities. Through activities such as designated recognition days, the campaign provides opportunities to host events that bring families together to share their stories with one another and discuss memorialization in meaningful ways.

What are the benefits of participating?

Participating funeral professionals will get access to marketing materials that will help them host events and public relations activities that build awareness and engagement within their communities. For families, the month-long celebration provides a chance to spend time talking about the things that matter most in their lives, as well as getting access to the information available through funeral homes to help them begin planning ahead.

What are the key dates throughout the month?

Time for Family, Time for Talk events center around specific activity days throughout the month of November. These dates offer opportunities to host events and get families engaged through your funeral home social media and other marketing activities.

  • Sunday, November 13: World Kindness Day
  • Saturday, November 19: National Storytelling Network’s Tellabration
  • Thursday, November 24: Thanksgiving
  • Friday, November 25: National Day of Listening
  • Tuesday, November 29: National Day of Giving (#GivingTuesday)

The Time for Family, Time for Talk campaign materials include ideas for hosting events on these dates, as well as ideas for promoting the program on other days throughout the month.

What resources are available to participating firms?

The program includes a resource toolkit with many of the materials you’ll need to plan and promote Time for Family, Time for Talk events. In addition to event ideas and guidelines for marketing the program, you’ll find a press release template, sample social media posts and talking points to help you share the message with influencers in your community. The program also provides customizable materials such as brochures, ads, flyers, a holiday guide for consumers and more.

How can funeral homes get involved?

Visit the FAMIC website to learn more about the program and download information for FAMIC members that can help you get started. If you aren’t already a FAMIC member, click here for information about joining the association.

Review the materials for details about the events and other options for participating in the program throughout the month. Then begin planning for how to host events and other activities that bring the benefits of Time for Family, Time for Talk to your community. To help spread the word about your participation, visit the event landing page and click on “Submit an Event” to get your event added to the calendar. Plus, don’t forget to join the conversation on social media with the #HaveTheTalk and #TimeForTalk hashtags.

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