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Is Your Funeral Home Website Search-Friendly?

October 20, 2015 by Alyssa McNab
Funeral Home Marketing

Try this quick experiment: Type “funeral homes in [your city]” into the Google search bar, and see where your funeral home ranks in the list of results. Are you happy with these results? If not – or if you’re happy with your placement and would like to keep it – you’ll need to carefully consider your funeral home website’s search engine optimization practices as part of your funeral home marketing efforts.

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Funeral Home Marketing By Walking Around

October 15, 2015 by Dean Lambert
Funeral Home Marketing

Have you ever heard of “management by walking around” (MBWA)? MBWA was something popularized in the 1980s that is still practiced by many business leaders today. It helps you be more visible, connect with your staff for idea sharing and invite suggestions for doing things better in your firm. Practiced routinely, it can provide a wealth of information about morale and productivity, as well as clues to why your firm is performing better or worse than expectations. MBWA can illuminate the internal factors influencing business goal achievement — the “strengths” and “weaknesses” components of a SWOT analysis.

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Why Funeral Directors Need to Care About Marketing their Firms

September 01, 2015 by Alyssa McNab
Funeral Home Marketing

With all of the responsibilities that funeral directors must navigate every day, it’s not surprising that marketing activities aren’t always a top priority. This may be especially true in communities that don’t have many funeral home options – it can be tempting to think that families will continue to use your firm if they always have in the past.

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4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. Providing support during this critical time can endear families to your firm and help to grow your funeral home business. Here are just a few of the ways that a strong program can benefit your firm while offering remarkable service to your families.

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Planning a Funeral Home Milestone Celebration

August 20, 2015 by Alyssa McNab
Funeral Home Marketing

Funeral service providers have unique expertise at creating memorable, personalized events for client families. These skills will serve you well when it’s time to plan an event celebrating a milestone for your firm. Such events, often used to commemorate a significant anniversary for a funeral home, can provide unique opportunities to share information about your firm’s values and service offerings with the community in a comfortable, casual environment.

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Boost Your Preneed Program with Effective Funeral Home Marketing

July 23, 2015 by Alyssa McNab
Funeral Home Marketing

One of the key elements that will determine the success of your business is how well your funeral home marketing messages connect with your community. Offering a variety of advance funeral planning programs that cater to the needs of your potential clients can help you increase awareness and, in turn, your market share.

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4 Best Practices for Earning Referrals for Your Funeral Home

July 21, 2015 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages – and that applies to families who prearrange, too.

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How Important Is Your Funeral Home Business to Your Community?

July 09, 2015 by Alyssa McNab
Funeral Home Marketing

When a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.

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Empowering Client Families to Share Your Funeral Home's Story

July 01, 2015 by Alyssa McNab
Funeral Home Marketing

Recommendations from family members and trusted friends are hugely influential, carrying much more weight than advertising messages. Homesteaders’ 2013 survey of policy owners revealed the importance of empowering your client families to share their experiences about prearranging with your funeral home. Friends and family members were, by far, the source most often used to learn about prearranging (apart from the person who helped make the prearrangements).

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