Funeral Home Marketing Trends for 2019

November 29, 2018 Funeral Home Marketing, Pre-need Marketing, Funeral Home Social Media

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

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Become the One Funeral Home Families Consider for Pre-need Funeral Planning

May 24, 2018 Funeral Home Marketing, Funeral Home Business, Pre-need Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

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5 Things to Know about Families Who Prearrange

January 18, 2018 Pre-need Marketing, Funeral Home Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...

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How to Ensure Your Pre-need Program Aligns with Your Funeral Home Brand

August 24, 2017 Funeral Home Marketing, Pre-need Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 Pre-need Marketing, Funeral Home Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...

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5 Ways to Improve Pre-need Presentations at Your Funeral Business

November 10, 2016 Funeral Home Marketing, Pre-need Funeral Planning, Pre-need Marketing

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One...

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Effective Resources to Promote Funeral Planning

June 09, 2016 Pre-need Marketing, Funeral Home Marketing

One of the key elements that will determine the success of your funeral home business is how well your marketing messages connect with your community. Offering a variety of advance funeral planning outreach and...

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Continuing the Conversation After the Pre-need Policy Purchase

January 12, 2016 Pre-need Funeral Planning, Pre-need Marketing

It’s been more than seven years since my husband and I purchased our first home together, but I can still easily remember the experience we had with our realtor. She skillfully guided us through the unfamiliar...

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5 Tips for Talking to Families About Pre-need Funeral Planning

August 18, 2015 Pre-need Funeral Planning, Pre-need Marketing

A family has set up an appointment to learn more about pre-need funeral planning… now what? The most effective pre-need professionals are able to explain the benefits and address concerns about preplanning in a way...

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Questions to Start the Conversation About Pre-need Funeral Planning

July 14, 2015 Pre-need Funeral Planning, Pre-need Marketing, Featured

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions...

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