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Continuing the Conversation After Prearranging

January 12, 2016 by Alyssa McNab
Preneed Funeral Planning, Preneed Marketing

It’s been more than seven years since my husband and I purchased our first home together, but I can still easily remember the experience we had with our realtor. She skillfully guided us through the unfamiliar territory of real estate transactions and helped us feel confident in our purchase. She went out of her way to accommodate our requests, answer questions and ensure everything went smoothly. In the months following our home purchase, we were quick to recommend her services to anyone who mentioned they were in the market for a house.

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6 Funeral Business Scenarios Preneed Funeral Planning Can Help Solve

January 05, 2016 by Alyssa McNab
Preneed Funeral Planning, Funeral Home Business

Funeral directors must navigate many challenges each day in order to operate a successful funeral home business. You demonstrate the agility required to meet shifting consumer demands and manage the effects of economic conditions – all while ensuring that families receive the best possible care during day-to-day operations.

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How to Help Families Talk to Their Loved Ones About Funeral Planning

December 08, 2015 by Alyssa McNab
Preneed Funeral Planning

As you interact with families each day, you experience many different perceptions and attitudes about death. You’ve likely encountered people who know very little about end-of-life issues or how funeral planning works – simply because they’ve never taken the time to think about these issues or discuss them with others.

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Why Ignoring Preneed Could Cost Your Funeral Home Business

November 03, 2015 by Alyssa McNab
Preneed Funeral Planning

Homesteaders conducts periodic surveys of our policy owners to learn more about their experiences with prearranging. The results of these studies reveal a lot about what motivates consumers to plan and fund funerals in advance, and this information can help funeral home owners craft meaningful messages about prearranging to share with their client families.

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Common Pre-need Funding Questions: Answered

September 17, 2015 by Alyssa McNab
Preneed Funeral Planning

Funeral planning comes with many options to consider – which is why planning ahead can be so beneficial for families. Instead of worrying about the practical and financial details at an emotionally difficult time, prearranging allows families to carefully consider their choices without the added stress and pressure of a recent loss.

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5 Tips for Talking to Families About Preneed Funeral Planning

August 18, 2015 by Alyssa McNab
Preneed Funeral Planning, Preneed Marketing

A family has set up an appointment to learn more about preneed funeral planning… now what? The most effective preneed professionals are able to explain the benefits and address concerns about preplanning in a way that’s relevant to each family’s situation.

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One Thing That Stands in the Way of Prearranging

August 11, 2015 by Alyssa McNab
Preneed Funeral Planning

Prearranging is a service that many consumers have demonstrated they want – for example, Homesteaders’ policy owners indicate high levels of satisfaction with their decision to prearrange, and they’re very likely to recommend it to someone else.* But even though consumers have many good reasons to make advance funeral plans, it may take some time for them to take action.

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7 Reasons Preneed Funeral Planning is Good for Baby Boomers

July 28, 2015 by Alyssa McNab
Preneed Funeral Planning

Baby Boomers (people born between 1946 and 1964) have unique buying habits and attitudes, and this generation’s needs are especially significant for funeral professionals to understand as Boomers age and consider end-of-life issues.

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Questions to Start the Conversation About Preneed Funeral Planning

July 14, 2015 by Alyssa McNab
Preneed Funeral Planning, Featured, Preneed Marketing

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die – and someone will have to take care of the final arrangements (both logistically and financially).

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Top 3 Reasons People Make Advance Funeral Plans

July 07, 2015 by Alyssa McNab
Preneed Funeral Planning, Featured

It's not hard to argue that advance funeral planning is a good idea: When it comes to any major life decision, it's better to have a plan in place. Homesteaders' research has shown that virtually all policy owners are completely or very satisfied with their decision to prearrange.* But what factors motivate people to make advance funeral plans?

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