West Des Moines, Iowa — The 2015 edition of The Funeral Director’s Guide to Statistics is available now through Kates-Boylston Publications. This user-friendly guidebook, which is in its fifth installment, offers more than 100 pages of content designed to help funeral professionals understand consumer buying trends, optimize their internal business operations and more. Homesteaders is once again the publication’s exclusive sponsor.
“The information in this latest edition is a game changer for its readers,” noted Dean Lambert, Homesteaders Senior VP-Marketing & Communications. “The updated data, coupled with a wealth of exclusive insights, offers funeral directors greater focus as they strive to meet the evolving needs of their customers while maintaining high standards in their day-to-day operations.”
Since its first edition in 2011, the annual guidebook has provided up-to-date information in an accessible and easy-to-use format, including yearly data from the Funeral Service Insider’s compensation and casket surveys and statistics from the Cremation Association of North America.
In addition to their sponsorship, Homesteaders has provided exclusive articles from Director-Marketing Information Pam Kleese and Digital Marketing Specialist Alyssa McNab focused on using data to direct funeral home operations and planning. The 2015 edition also offers a wealth of content from other industry experts including:
- Daniel Isard, The Foresight Companies
- David Nixon, Nixon Consulting and Heartland Funeral Solutions
- Coleen Ellis, Two Hearts Pet Loss Center
To view a detailed table of contents or to purchase a copy, visit the “Book Store” page at katesboylston.com.
Homesteaders Life Company provides products and services to promote and support the funding of advance funeral planning and end-of-life expenses.
Kates-Boylston Publications publishes American Funeral Director and American Cemetery magazines as well as Funeral Service Insider. The company has been helping funeral professionals succeed and serve since 1877. Learn more at katesboylston.com.