Additional Seats Available for Homesteaders’ Strategic Business Management Class in Florida

West Des Moines, Iowa — Homesteaders Life Company is pleased to offer additional seats for its 4th annual Certificate in Strategic Business Management class, offered in conjunction with Drake University. The class will take place May 1-4, 2018, at Rollins College in Winter Park, Fla.

This invaluable four-day course features exclusive information few other events can offer in one sitting. Funeral home owners, managers and candidates for succession can expect to learn:

Strategy and Business Processes
Attendees will work with Matthew Mitchell, Associate Professor of International Business and Strategy at Drake University, to build a one-of-a-kind business strategy that can help their firm adapt to changing markets and consumer perceptions.

Financial and Legal Strategies
From cash flow management to the psychology of consumer financial decisions, Matthew Mitchell, Ph.D., will guide attendees through financial planning and accounting best practices. Students will also have the chance to diagnose their firm’s financial health through an interactive in-class exercise.

Marketing for the Future
Lead by Dean Lambert, Homesteaders’ Senior VP-Marketing and Communication, this session will discuss the basic tenets of marketing. Attendees will learn the importance of marketplace research, lead generation, social media management and the difference between earned, paid and digital media – tools that will equip them to more effectively compete in their marketplace.

Business Valuation and Succession Planning
With expert advice from Homesteaders President and CEO Steve Shaffer, attendees will learn the importance of succession planning and how it creates value for small businesses. Students will also benefit from a discussion on how to create value within their business.

Plus, all attendees will experience an exclusive trip to The Villages, a large retirement community, which features Hiers-Baxley Funeral & Cremation and their accompanying Life Event Center.

Register today before remaining seats fill up. Learn more about an exclusive early bird special at

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.