Homesteaders and eFuneral to Sponsor 2019 NFDA International Convention & Expo

October 17, 2019 by Homesteaders Life Company

Homesteaders-and-eFuneral-sponsor-nfda-2019West Des Moines, Iowa — Homesteaders Life Company and eFuneral are proud to sponsor keynote addresses from world-renowned marketer Seth Godin and U.S. Army Veteran and documentary filmmaker Ethan Morse at this year’s National Funeral Directors Association International Convention & Expo in Chicago, October 27-30.

“Seth offers a unique and critically important approach to marketing and service, and we are proud to play a part in bringing him to this year’s convention,” shares Luke Frieberg, eFuneral President. “At eFuneral, our values align with Seth’s – we believe the most successful marketing results from going where consumers are and earning their attention in those spaces.”

Seth’s opening keynote will be Monday, October 28, at 9:45 a.m. Convention attendees will have the opportunity to meet Seth and obtain a free, signed copy of his latest book during a meet and greet in the Homesteaders booth (#466) immediately following the opening session (while supplies last).

Ethan Morse will be sharing a behind-the-scenes look at the making of his latest documentary series, Honor Guard, ­during the closing keynote. “Homesteaders is proud to bring Ethan’s talent, enthusiasm and charisma to this year’s convention,” states Steve Shaffer, Homesteaders President and CEO. “His documentary offers an ideal vehicle for funeral professionals to better connect with Veterans in their communities.”

Ethan will be signing free copies of his first documentary, The Unknowns, at the Homesteaders booth on Tuesday, October 29, from 1-2 p.m. (while supplies last). His keynote address will be Wednesday, October 30, at 12:45 p.m., followed by a special pre-screening of Honor Guard at 2:15 p.m.

While in the Expo Hall, be sure to visit eFuneral at booth #267 for a no-obligation demo of their innovative digital sales and lead-generation platform, and stop by booth #466 to say hello to the Homesteaders team. Additional information about this year’s Convention, including registration information, can be found at convention.nfda.org.

Those unable to make it to Chicago this year can still enter into a drawing for signed copies of The Unknowns DVD and a signed copy of This is Marketing at homesteaderslife.com/nfda2019.

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses. 

eFuneral Solutions, LLC, a wholly owned subsidiary of Homesteaders Life Company, helps funeral homes maximize market share through optimized online sales. The platform offers customized online storefronts, integrating funeral providers’ goods, services and branding and helping them attract, convert and close pre-need and at-need funeral sales. Learn more at efuneralpartner.com.