Homesteaders Introduces Two New Products

West Des Moines, Iowa — Homesteaders Life Company Executive VP-Sales and Marketing Lyndon Peterson announced today the release of two new products – Assurance Elite® and Assurance Connect®.  The new offerings round out the company’s already robust portfolio by providing a high agent compensation and low premium payment option.

“We regularly review our portfolio to ensure the products we offer help funeral home customers capture new business and build relationships with preneed families,” Peterson said. “In the last few years, we’ve recognized a need for a new type of product – one that addresses the demands of very active firms as well as those in highly competitive markets. We designed Assurance Elite® and Assurance Connect® to address those needs.”

Assurance Elite® is optimized for funeral homes that want high upfront compensation to fund active preneed programs. The product offers Homesteaders’ highest available agent compensation. Assurance Connect® features Homesteaders’ most cost-effective monthly premiums – among the lowest in the industry – helping firms compete in markets where price is a competitive differentiator. 

Both products are backed by Homesteaders’ commitment to financial excellence and designed to be beneficial for both consumers and funeral homes. “Our product design process ensures balance between all parties involved the preneed sale,” affirmed Jim Koher, Homesteaders’ Executive VP-Chief Actuary. “We work with our distribution partners and funeral home customers to develop products that are beneficial to consumers, offer competitive compensation for agents and funeral homes and provide profitability that ensures Homesteaders remains strong and secure in the long term.” 

With Assurance Elite® and Assurance Connect®, funeral homes and agents also enjoy:

  • Simple enrollment forms and easy-to-use Online Enrollment
  • Fast, easy claim payment through Homesteaders’ Phone-A-Claim and Instant Claim® services
  • Security Option Plus shortfall protection
  • Qualification for agent incentive trips

“Smart, secure funding is an essential component in a successful preneed program,” Peterson explained. “But product is only one component of a quality value offering. You also need a funding partner with the expertise and experience to help grow your program. At Homesteaders, we’re focused on providing complete solutions for our customers and agents.”

For more information about Assurance Elite® and Assurance Connect®, contact your Homesteaders account executive or call 800-477-3633.

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.