Homesteaders Releases All-New Fifth Edition of Preneed Motivators

West Des Moines, Iowa — Homesteaders Life Company, a national leader in preneed funeral funding, has announced the release of the fifth edition of Preneed Motivators. This publication provides information about the demographics, behavior and experiences of people who arrange and fund funerals in advance.

“For more than a decade, funeral professionals have relied on insights from Preneed Motivators to help them grow their preneed programs,” said Dean Lambert, Homesteaders Senior VP-Marketing & Communications. “This completely updated fifth edition is particularly exciting because it examines the preneed experience from the perspectives of both funeral directors and the client families we mutually serve.”

In addition to providing results from a biennial survey of policy owners who prearranged and funded funerals with Homesteaders, this edition of Preneed Motivators includes information from a new survey of funeral directors. This study provides feedback about funeral directors’ experiences when preneed arrangements become at-need funerals, as well as their perceptions about their client families’ motivations for prearranging.

“The research published in the latest Preneed Motivators report reinforces that advance funeral planning continues to be highly valued by funeral professionals and consumers,” said Homesteaders Director-Research & Insights Pam Kleese. “Nearly all policy owners report that they are ‘completely’ or ‘very’ satisfied with their decision to prearrange, and 88% of funeral directors report that the at-need experience is better when a prearrangement exists.”

Preneed Motivators is now available as a free download at homesteaderslife.com/motivators. Funeral professionals may request a printed copy of the publication by contacting their Homesteaders account executive.

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.