Preneed Motivators

Download the eBook for funeral professionals to discover the real reasons consumers decide to prearrange.

For more than a decade, funeral professionals across the country have relied on Homesteaders’ Preneed Motivators report to learn the real reasons behind consumers’ decisions to make advance funeral plans. Now in its fifth edition, Preneed Motivators includes new data and insights that will allow you to better serve your client families.

In this completely updated report, you'll discover:

  • What makes consumers decide to prearrange
  • How consumers get information about preneed funeral planning
  • Consumers' satisfaction with their advance funeral planning experiences

NEW in this edition, you'll also learn about funeral directors' perceptions of preneed and how they compare to consumers' experiences. The results of this research, along with the other insights in this report, can help you form a plan to provide the advance funeral planning services your client families really want.

Download the eBook