Preneed Motivators

As funeral professionals overcome the challenges of the coronavirus pandemic to serve families with resilience and creativity, it's more important than ever to understand those families' needs. Homesteaders’ Preneed Motivators report provides data on the real reasons behind consumers’ decisions to make advance funeral plans. Now in its sixth edition, Preneed Motivators includes new data and insights that will allow you to better serve your client families.

In this completely updated report, you'll discover:

• Research to Support Long-Term Success: Homesteaders’ policy owner study reinforces that funeral planning continues to be highly valued and frequently recommended.
• Data to Drive Decision-making: It’s important to Homesteaders and our funeral home customers to back up business decisions with data on consumer demographics, buying habits and more.
• Insights That Become Meaningful Action: We go beyond preneed consumers’ perceptions and motivations to offer ideas about how to act on the data.

Don't wait to download the report that will help you improve service to families through technology and other new offerings that will benefit your businesses and communities for years to come.