For more than a decade, funeral professionals across the country have relied on Homesteaders’ Pre-need Motivators report to learn the real reasons behind consumers’ decisions to make advance funeral plans. Now in its fifth edition, Pre-need Motivators includes new data and insights that will allow you to better serve your client families.
In this completely updated report, you'll discover:
NEW in this edition, you'll also learn about funeral directors' perceptions of pre-need and how they compare to consumers' experiences. The results of this research, along with the other insights in this report, can help you form a plan to provide the advance funeral planning services your client families really want.