Exclusive Homesteaders Research

Preneed Motivators

Discover why families preplan, what influences their choices and how your funeral home can use real data to grow your preneed program faster and smarter.

Powered by results from Homesteaders’ latest policy owner research, this completely updated report reveals consumer motivations, behaviors and practical strategies to better serve families and strengthen your business.

Preneed Motivators booklet

Real Insights, Real Impact

Learn the consumer trends shaping preneed today.

Nearly 20 years after the first edition of Preneed Motivators, families are researching more online, bringing new expectations to planning and making decisions differently. The latest edition helps you understand what motivates consumers, so you can connect clearly and effectively.

Inside you’ll find:

  • Demographics and decision-making trends among preneed policy owners
  • What drives families to plan early
  • How online research influences preneed behavior
  • Actionable strategies to grow your preneed program
  • Context for strengthening relationships with families and your bottom line