Preneed Motivators
Coming soon: The new eighth edition of Preneed Motivators launches in May 2026, providing insights on what motivates families to prearrange and what that means for your funeral home business. In the meantime, we invite you to explore our current report.
About the report.
We’ve seen significant changes over the years that have impacted funeral providers: a global pandemic, historically high inflation and a shift in purchasing behavior with more consumers using the internet to purchase goods and services from the comfort of their own homes.
In our Preneed Motivators report, you will find practical suggestions, based on data, about how to strengthen your relationships with current client families, connect with new families and leverage Homesteaders’ tools to grow your business.
Download this completely updated report to uncover the demographics and behavior of preneed policy owners, factors that influence consumers’ decision-making processes, the importance of a policy owner’s experience and solutions you can utilize to grow your preneed program, better serve your community and ultimately impact your bottom line.