Homesteaders Webinar
Breaking Down the Modern Preneed Buyer
What is driving preneed decision-making today, and how can funeral home leaders respond more effectively?
Join Courtney Gould Miller and Laurie Covington from Homesteaders for a free, one-hour webinar featuring exclusive new research and industry insights on buyer motivations, concerns and opportunities to connect earlier in the planning journey.
Join us to discover how to:
- Identify the factors influencing today’s preneed decisions
- Recognize buyer concerns, motivations and readiness signals
- Use research-backed insights to strengthen outreach, messaging and planning conversations