Homesteaders Life Company

Your trusted partner in funeral planning and end of life.

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Homesteaders Life Company

About our company.

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Get In Touch

Resources For You

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Preneed solutions & hands on support.

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Why Do Business with Homesteaders?

For funeral professionals

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Solution Page Link

For funeral professionals

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Solution Page Link

For funeral professionals

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Solution Page Link

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Quick form links for policy owners.

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For funeral professionals

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Solution Page Link

For funeral professionals

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Solution Page Link

For funeral professionals

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Solution Page Link

See All Policy Owner Forms

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Homesteader’s core values.

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Care

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Be Humble

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Serve Boldy

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Be Your Best

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Benefits for policy owners.

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Contact with Customer Service

Trustworthy & can guide you through process

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Trustworthy & can guide you through process

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Trustworthy & can guide you through process

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Benefits for policy owners.

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Contact with Customer Service

Trustworthy & can guide you through process

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Trustworthy & can guide you through process

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Personalizing preneed

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Link to Service

Personalizing preneed

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Link to Service

Carry out end-of-life wishes. Here is how.

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Personalizing preneed

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Personalizing preneed

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Our services.

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Hands On Support

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Link to Service
Aftercare

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Grief Programs

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eFuneral

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Marketing Resources

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Preneed motivators.

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Reference Guide

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What To Know When Prearranging

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What Happens When People Consider Prearranging

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What People Experience During & After Prearranging

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More Information

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119

years in business

A-

years in business

119

years in business

7,278

years in business

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Free resources (business brochure, prospecting kit, annual reports, etc.)

View all Resources

End-of-Life Planning

125 Tasks Checklist

Navigate the many responsibilities that often arise after a loss.

Page Link Here

Company Insights

Calling Hours Podcast

A podcast for funeral professionals to inspire and inform your work.

Page Link Here

Company Insights

Homesteaders Blog

A blog for funeral professionals and families preparing for the future. From funeral business tips to end-of-life planning recommendations, the Homesteaders Blog supports funeral and preneed sales professionals and families seeking guidance and support.

Page Link Here

Company Insights

Top Iowa Workplace

For the tenth year in a row, Homesteaders Life Company, a national leader in preneed funeral funding, has been recognized as a 2024 Top Iowa Workplace.

Page Link Here

End-of-Life Planning

Personal Expressions Guide

Record your funeral and memorial wishes for your loved ones in this helpful guide.

Page Link Here

Funeral Home Marketing

School Supplies Drive Digital Toolkit

Your funeral home is a vital part of your community, not just in times of need when families experience loss but in all phases of life. Access various resources to help you plan a successful school supplies drive at your funeral home and support the students, families and schools in your community.

Page Link Here

Preneed Insights

Preneed Motivators

Funeral professionals rely on Homesteaders’ Preneed Motivators report to learn the real reasons behind consumers’ decisions to make advance funeral plans. In the latest edition, Preneed Motivators includes new data and insights that will allow you to better serve your client families.

Page Link Here

Community Programs

Honoring You & Your Service Community Presentation Kit

We’re proud to bring you the Honoring You & Your Service Community Presentation Kit, a resource crafted to help you organize a valuable presentation for veterans in your community.* Designed with care, this kit provides everything you need to create a memorable event that honors the dedication and sacrifice of local veterans. By downloading the Honoring You & Your Service Community Presentation Kit, you’ll have the tools you need to make a difference, showing veterans and their families that their sacrifices are valued and remembered.

Page Link Here

Blog posts for policy owners

View all Posts

Tag

1 Minute Read

Sample Post 1

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Sample Post 3

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Testimonials headline

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Sample Post 1 Omaha NE, Good Shepherd Funeral Home

Read Case Study

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Sample Post 1 Omaha NE, Good Shepherd Funeral Home

Read Case Study

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Sample Post 1 Omaha NE, Good Shepherd Funeral Home

Read Case Study

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FAQs for policy owners.

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Button

Why do funeral homes choose Homesteaders?

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Why do funeral homes choose Homesteaders?

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Our history timeline.

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2006

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2006

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2006

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2006

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Homesteaders photo headline.

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Eyebrow Text

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Community Engagement Program

The Community Engagement Program is designed to help you plan and execute successful group presentations in your area..

Download the Presentation Kit

Crafting Your Legacy Workshop Presentation

This free toolkit helps you host a preplanning workshop where attendees select end-of-life options and leave with a.

Download the Presentation Kit

Día de Muertos (Day of the Dead) Digital Toolkit

Día de Muertos is an annual celebration of life and death observed by people around the world, especially in Mexico and.

Download the Toolkit

Grief Care Library

We teamed up with For Grief to bring you grief support options that are easy to implement within your funeral home.

Download the Toolkit

Honoring You & Your Service Community Presentation Kit

We’re proud to bring you the Honoring You & Your Service Community Presentation Kit, a resource crafted to help you.

Download the Toolkit

Preneed Motivators

Funeral professionals rely on Homesteaders’ Preneed Motivators report to learn the real reasons behind consumers’.

Download the Report

Firstname Lastname | Company

A Case Study for Consumers

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A Case Study for Consumers

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Firstname Lastname | Company

A Case Study for Consumers

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Firstname Lastname | Company

A Case Study for Consumers

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Read Case Study

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Our Team

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Executive Leadership Senior Leadership Board of Directors

Justine Bell

Chief Human Resources Officer

Justine Bell is Chief Human Resources Officer for Homesteaders Life Company. She is responsible for driving the company’s human resources strategy, including talent development, employee engagement, regulatory compliance and organizational growth. Bell brings more than a decade of HR leadership experience across global organizations, financial institutions and high-growth companies. She holds a bachelor's degree in organizational studies (HR) from the University of Iowa and is currently pursuing a master’s degree in human resources and employment law from the Sandra Day O’Connor College of Law at Arizona State University.

View Bio

Will Bischoff

Senior VP-Strategic Markets

Will Bischoff is Senior VP-Strategic Markets for Homesteaders Life Company. He is responsible for working with distribution partners and funeral home owners to implement preneed strategies for long-term success. Prior to joining Homesteaders in 2015, Bischoff served as the Vice President of Sales and Business Development for Forethought Financial Group and Operations Controller and Vice President of Corporate Development for Keystone Group Holdings. He earned his bachelor's degree in accounting from Spring Hill College and his MBA in corporate finance from University of Tampa, John H. Sykes College of Business. In 2022, Bischoff was appointed as a trustee for the Funeral Service Foundation.

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Laurie Covington

Senior VP-Enterprise Strategic Planning

Laurie Covington is the Senior VP-Enterprise Strategic Planning for Homesteaders Life Company. She works with the leaders at Homesteaders to translate vision into action on Homesteaders continual journey to provide more value to policy owners and funeral home customers. Laurie has more than 20 years’ experience in financial services and insurance, with much of her career working in software development to support those industries. She earned her bachelor’s degree in English literature from Dordt University and her MBA from the University of Iowa Tippie College of Business.

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Tom Doruska

Senior VP-Chief Actuary

Tom Doruska is Senior VP-Chief Actuary for Homesteaders Life Company. He is responsible for Homesteaders’ valuation, product development, actuarial services and long-range profitability planning, working closely with the enterprise strategy team as well as the sales, marketing and financial departments to develop new products and evaluate opportunities to support the company’s goals. Prior to joining Homesteaders in 2021, Doruska served as Senior Vice President for Global Atlantic and as Vice President, Life Products with Aviva USA. He earned a bachelor's degree in business administration from Drake University. In addition, Doruska is a Fellow in the Society of Actuaries and a Member of the American Academy of Actuaries.

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Doug Earney

Senior VP-Chief Investment Officer

Doug Earney is Senior VP-Chief Investment Officer for Homesteaders Life Company. He is responsible for overseeing all investment-related activities to ensure the long-term security and growth of Homesteaders' investment portfolio. Prior to joining Homesteaders in 2019, Earney served as Director, Fixed Income for Miles Capital, Inc. and Portfolio Manager with Principal Global Investors. He earned his bachelor's degree in mechanical engineering from Iowa State University, and his MBA from the University of Chicago. In addition, Earney is a Chartered Financial Analyst charterholder.

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Krista Frank

Senior VP-Customer Service

Krista Frank is Senior VP-Customer Service for Homesteaders Life Company. She leads the customer service and business operations teams responsible for policy issue, in-force policy administration, company stakeholder service, and claims payments. Prior to joining Homesteaders in 2011, Frank held leadership roles in Sales Operations and Marketing for Wellmark Blue Cross and Blue Shield, and was Vice President of Marketing with Assurity Life Insurance Company. She holds a bachelor’s degree (BSBA) and MBA from Drake University. In addition, Frank has earned the CLU (Chartered Life Underwriter) professional designation as well as FLMI (Fellow, Life Management Institute).

View Bio

Justine Bell

Chief Human Resources Officer

Will Bischoff

Senior VP-Strategic Markets

Laurie Covington

Senior VP-Enterprise Strategic Planning

Tom Doruska

Senior VP-Chief Actuary

Doug Earney

Senior VP-Chief Investment Officer

Krista Frank

Senior VP-Customer Service

By understanding your target buyer personas, you can define the type of content you need to attract and nurture them toward becoming a customer. Consider the unique challenges and pain points of your buyers and how you solve for them. Then, begin filling in the steps that will connect your solution to your buyer’s problem. This process is defining your website’s information architecture.

Your trusted partner in funeral planning and end of life.

About our company.

Team headline here.

Preneed solutions & hands on support.

For funeral professionals

For funeral professionals

For funeral professionals

Quick form links for policy owners.

For funeral professionals

For funeral professionals

For funeral professionals

Homesteader’s core values.

Care

Be Humble

Serve Boldy

Be Your Best

Benefits for policy owners.

Trustworthy & can guide you through process

Trustworthy & can guide you through process

Trustworthy & can guide you through process

Benefits for policy owners.

Trustworthy & can guide you through process

Trustworthy & can guide you through process

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Origin story headline text goes here and should be strong.

Carry out end-of-life wishes. Here is how.

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Origin story headline text goes here and should be strong.

Our services.

Headline about the current product or service goes here.

Headline about the current product or service goes here.

Headline about the current product or service goes here.

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Headline about the current product or service goes here.

Preneed motivators.

Statistics headline text here.

Free resources (business brochure, prospecting kit, annual reports, etc.)

Blog posts for policy owners

Would you like to join our team?

Testimonials headline

FAQs for policy owners.

Why do funeral homes choose Homesteaders?

Why do funeral homes choose Homesteaders?

Why do funeral homes choose Homesteaders?

Why do funeral homes choose Homesteaders?

Our history timeline.

Homesteaders photo headline.

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A Case Study for Consumers

A Case Study for Consumers

A Case Study for Consumers

A Case Study for Consumers

Our Team

Stay In Touch With Us