Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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We have so much to be grateful for as we reflect on 2023 – another outstanding year for Homesteaders Life Company. We remain focused on strategic growth that enables us to go beyond merely keeping pace with the ever-changing business environment, but also positions us as a trusted and innovative partner for our customers well into the future.
While we have a lot to celebrate when reviewing our financial results, we also know that the work we do at Homesteaders is about so much more.
We share our customers' passion for funeral service and see every day how the work we do together can build long-term security for businesses and meaningful connections in our communities. Thank you for joining us on this journey to help more people than ever plan a better farewell, benefitting those they love.
In 2023, our award-winning text-based aftercare program cared for 9% of all families who experienced a loss in the United States.
ForGrief.com features content and contributions from dozens of leading grief and bereavement professionals, all designed with a grieving person’s unique needs in mind.
Through a custom online storefront that integrates with a funeral provider’s existing website, eFuneral helps funeral professionals reach consumers who want to plan online.
In 2023, we expanded access to our industry-leading online claims platform to include 28 additional states and more than a thousand new funeral homes.
This Salesforce-powered CRM system centralizes a funeral home’s operations, ensuring their preneed agents always know the next step to follow up with families, nurture relationships and close more sales.
With our exclusive partnership with Matthews Aurora™ Funeral Solutions, funeral providers can lock in wholesale costs of caskets and urns on qualifying Homesteaders-funded policies.
Our Funeral Business Conventional Loan program, through The Bancorp, offers a financing solution designed specifically for funeral professionals who need access to capital to grow their businesses and reach more families.
We are now able to offer our full product suites to customers, agents and policy owners in Michigan and Virginia.
“The partnership between Matthews Aurora™ and Homesteaders Life Company offers significant benefits for funeral directors and consumers alike. Funeral directors gain financial stability and improved service offerings, while consumers enjoy financial security and flexibility in planning their funeral arrangements."
-Mike Lake, Director of Partner Growth at Matthews Aurora™ Funeral Solutions
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We welcomed 333 new funeral home locations, wrote policies in 3,737 firms across 48 states and paid claims to 7,278 funeral homes in 2023.
Our training and development team offered several continuing education and development opportunities, meeting the need for relevant and timely training on topics that impact funeral homes’ success.
Our customer service representatives answered nearly 172,000 calls last year while maintaining our near-perfect customer satisfaction rating.
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We focus our giving on organizations that directly impact our central Iowa community as well as programs and resources in the funeral profession and adjacent end-of-life spaces.
We encourage our employees to volunteer in their communities with organizations that are important to them and provide them with paid volunteer time off.
Homesteaders has been recognized as a Top Iowa Workplace for the ninth consecutive year. In addition, Homesteaders was one of 40 Iowa companies named as a Top U.S.A. Workplace.
"Our employees are the heart of our company and are truly living out our mission every day. We aspire to remain an environment that shows we care about our employees and demonstrates our core values firsthand. We believe in always doing the right thing, not only for our customers, but our employees as well.”
-Tonja Clark, Senior Vice President-Human Resources at Homesteaders Life Company
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We reported
$11.49 million
in income.
We reported
$3.86 billion
in total assets.
92%
of our income was redistributed to our funeral home customers, agents and policy owners.
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Discover highlights from 2023 in our Annual Report of Company Performance.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice