Supporting funeral providers.
Growth Rate Increases
Homesteaders implemented significant growth rate increases at the start of the year, reaching a 10-year high — and placed them among the highest of any nationally ranked preneed provider.
Funeral Home Lending
We expanded our funeral home lending program with The Bancorp, providing more than $100 million in funding to help independent funeral providers grow.
myHomesteaders Mobile App
Our biggest update to the mobile app added powerful tools to accelerate preneed business and enhance efficiency based on our partners’ most requested features.
EnGauge
EnGauge, our exclusive Salesforce-powered CRM, streamlines funeral home operations, enhances preneed sales and now integrates with Marketing Cloud and Homesteaders’ policy system for seamless policy matching and marketing automation.
eFuneral
eFuneral Partner seamlessly integrates with funeral home websites, helping funeral professionals reach preneed and at-need consumers ready to plan online. In 2024, eFuneral generated over 31,000 leads for funeral home partners.
P3 Casket Price Protection
Our exclusive partnership with Matthews Aurora™ Funeral Solutions helped thousands of funeral home customers lock in wholesale costs of caskets and urns on qualifying Homesteaders-funded policies.
Supporting the funeral profession.
Funeral Service Foundation
Throughout the year, Homesteaders donated more than $100,000 to the Funeral Service Foundation — bringing our cumulative giving to nearly $750,000.
Association Endorsements
North Carolina Funeral Director Association (NCFDA) joined other state and regional associations in selected Homesteaders as the exclusively endorsed preneed provider.
Park Lawn
Homesteaders strategically invested in Park Lawn Corporation and, working in partnership with Birch Hill Equity Partners, transitioned Park Lawn to private ownership, reinforcing our commitment to the future of the funeral profession.
For Grief
For Grief is our expert-led, peer-supported community aimed at providing grief support through accessible resources. The website offers various tools and a community connection to help individuals at different stages of their grief journey.
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Elevia
Elevia, our award-winning text-based aftercare program, introduced three new enhancements: co-branded partner websites through ForGrief.com, enhanced survey development and reporting with Qualtrics and estate settlement solutions in partnership with Alix.
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Innovative solutions and service.
Account Executive Support
Our industry-leading team of account executives dedicate themselves to strengthening relationships with our funeral home customers and prospects, making more than 40,000 contacts throughout the year.
Training and Development
Our training and development team provides year-round continuing education opportunities for funeral professionals, offering flexible online webinars and in-person workshops designed to fit into their busy schedules.
Customer Service
We’re committed to providing exceptional experiences, making it easy for customers to reach us. Last year, we answered over 185,000 calls while maintaining a near-perfect satisfaction rating.
Next generation leadership.
