Homesteaders Solutions
Homesteaders Solutions brings the core parts of your preneed program into alignment, so everything works together with more clarity and less friction.
When your strategy, tools, marketing, training and people support one another, your program builds natural momentum. It becomes easier for families to engage, easier for your team to stay consistent and easier for your business to grow in a way that reflects your values and your community.
Support at every stage of preneed growth.
Growing a successful preneed program takes more than strong sales conversations. It requires the right people, ongoing development, consistent lead flow, clear tools and visibility into what’s working.
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Analysis & Strategy
Preneed Program Analysis
Many funeral homes sense untapped potential but lack the visibility to act. Our Preneed Program Analysis combines your data with real-time market indicators to show where you’re gaining traction and where growth is possible.
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Sales Enablement
Equip agents to serve better.
Sales enablement gives your team the support they need to guide families through the planning experience with clarity and confidence. Each tool plays a role in helping your team stay organized, consistent, and connected.
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Sales Recruiting
Hiring the right preneed talent.
Hiring the right preneed professional takes time and many funeral homes struggle to find strong candidates. Our Sales Recruiting support team helps identify people who fit your culture and can serve families well so you can hire with more confidence and less guesswork.
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Agent Training
Strengthen agent performance.
Many agents start strong but need continued direction to grow with consistency. Our Training and Development team supports them through structured agent onboarding, our in-person Successful Sales Strategies class for honing skills and ongoing training and education through our on-demand digital series. This helps your team build confidence, stay aligned and improve results over time.
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Lead Generation
Demand built for your market.
Lead generation is successful when families receive the right message in the right medium at the right time. Our Lead Generation engine leverages targeted digital campaigns, direct mail, seminar marketing, community outreach and engagement that continues after the service. Each effort is shaped to your market, so interest grows month after month and your pipeline stays full of qualified families.
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Reporting & Analytics
Clarity behind every decision.
Clear reporting shows what is working and where to focus next. Our Reporting and Analytics tools bring your activity and performance into one view so you can track progress in real time and make informed, confident decisions.
Preneed Program Analysis
Many funeral homes sense untapped potential but lack the visibility to act. Our Preneed Program Analysis combines your data with real-time market indicators to show where you’re gaining traction and where growth is possible.
Equip agents to serve better.
Sales enablement gives your team the support they need to guide families through the planning experience with clarity and confidence. Each tool plays a role in helping your team stay organized, consistent, and connected.
Hiring the right preneed talent.
Hiring the right preneed professional takes time and many funeral homes struggle to find strong candidates. Our Sales Recruiting support team helps identify people who fit your culture and can serve families well so you can hire with more confidence and less guesswork.
Strengthen agent performance.
Many agents start strong but need continued direction to grow with consistency. Our Training and Development team supports them through structured agent onboarding, our in-person Successful Sales Strategies class for honing skills and ongoing training and education through our on-demand digital series. This helps your team build confidence, stay aligned and improve results over time.
Demand built for your market.
Lead generation is successful when families receive the right message in the right medium at the right time. Our Lead Generation engine leverages targeted digital campaigns, direct mail, seminar marketing, community outreach and engagement that continues after the service. Each effort is shaped to your market, so interest grows month after month and your pipeline stays full of qualified families.
Clarity behind every decision.
Clear reporting shows what is working and where to focus next. Our Reporting and Analytics tools bring your activity and performance into one view so you can track progress in real time and make informed, confident decisions.
Designed to work for you.
Schedule a discovery.
Build on what you have today, not a one-size-fits-all model.
Build what fits.
Customize tools and support around your goals and community.
Improve interactions.
Create smoother experiences for both families and staff.
Sustain the results.
Turn clarity and consistency into steady, long-term growth.
Why Homesteaders Solutions exists.
"Funeral homes invest deeply in serving families. But growing a preneed program in today’s market requires more than individual tools or one-off tactics. It takes alignment. Homesteaders Solutions supports that alignment. We help bring clarity, structure and momentum to the parts of your business that influence preneed growth. Whether you are looking to strengthen your strategy, equip your team or improve your lead activity, our goal is to support the way you already serve your community."
Steve Shaffer, President, CEO & Board Chair
