Chris Johnson joins Danielle Burmeister in this discussion about career paths, innovation and how their infamous socks became so popular among funeral professionals! Chris is Founder and CEO of Sepio Guard. In their chat, Chris covers what drew him to the funeral space, the catalyst for launching Sepio Guard and how his company is helping funeral professionals provide valuable (and oftentimes assumed) coverage for the families they serve. They also discuss the importance of workplace culture, the value of thinking outside the box and the agent experience. Learn more about Chris and Sepio Guard in this fun, inspiring conversation about purpose-driven innovation.
Chapters:
0:46 Sepio Guard’s Origin in the Funeral Profession: How it all started
3:19 Founding Sepio Guard: The spark behind the company and taking the leap
7:02 The Sepio Guard Elevator Pitch: A short elevator ride explanation of their mission
10:15 Vision for the Future: Will Sepio stay in their lane or expand in it?
12:34 The Power of Language: Why Sepio doesn’t use the “T” word
19:30 Not Just Talking the Talk: Training with purpose
23:47 Breaking the Mold: Unconventional (and fun!) marketing tactics they use to “Win Together”
27:40 The Sock Phenomenon: Addressing the Sepio & Homesteaders collaboration rumors
30:29 Introducing Simple Return: Exciting product launch announcement
33:51 Book Talk: Discover what’s on Chris’ bookshelf right now
35:14 Fueling the Fire: Hear what Chris says brings him energy
