Chris Johnson joins Danielle Burmeister in this discussion about career paths, innovation and how their famous socks became so popular among funeral professionals! Chris is Founder and CEO of Sepio Guard. In their chat, Chris covers what drew him to the funeral space, the catalyst for launching Sepio Guard and how his company is helping funeral professionals provide valuable (and often assumed) coverage for the families they serve. They also discuss the importance of workplace culture, the value of thinking outside the box and the agent experience. Learn more about Chris and Sepio Guard in this fun, inspiring conversation about purpose-driven innovation.

Chapters:

0:46 · How it all started.
Sepio Guard’s origin in the profession

3:19 · Founding Sepio Guard.
The spark behind the company and taking the leap

7:02 · The Sepio Guard elevator pitch.
A quick summary of Sepio's mission

10:15 · Vision for the future.
Will Sepio stay in their lane or expand outside of it?

12:34 · The power of language.
Why Sepio doesn’t use the “T” word

19:30 · Not just talking the talk.
How Sepio trains with purpose

23:47 · Breaking the mold.
Unconventional (and fun!) marketing tactics they use to “win together”

27:40 · The sock phenomenon.
Addressing the Sepio and Homesteaders collaboration rumors

30:29 · Introducing Simple Return.
Exciting product launch announcement

33:51 · Book talk.
Discover what’s on Chris’ bookshelf right now

35:14 · Fueling the fire.
Hear what Chris says brings him energy