Promoting a Funeral Home Event on Facebook

January 10, 2019 Funeral Home Social Media

If you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and...

Read More...

Great Stories from Funeral Service this Year

December 27, 2018 Memorial Service, Funeral Directors

As the new year approaches, it’s the perfect time to look back at 2018 and the amazing stories we’ve encountered. I have had the incredible opportunity to interview funeral home owners from all over the country this...

Read More...

Highlights of the ICCFA Wide World of Sales Conference

December 11, 2018 Industry Events

The ICCFA Wide World of Sales Conference (January 23-25, 2019, in Las Vegas) will be a great opportunity to get the new year off to the right start. During an opening session and two action-packed days of learning,...

Read More...

How to Create Memorable Online Obituaries

December 06, 2018 Funeral Industry Trends

When George H.W. Bush, the 41st president of the United States, died last week, the news was quickly met with an outpouring of online content honoring his memory. The tributes demonstrated the full power of digital...

Read More...

Funeral Home Marketing Trends for 2019

November 29, 2018 Funeral Home Marketing, Pre-need Marketing, Funeral Home Social Media

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

Read More...

5 Characteristics that Make Us Grateful for Funeral Professionals

November 15, 2018 Funeral Directors

One of my colleagues at Homesteaders recently shared her thoughts about working with funeral professionals, and one comment in particular really resonated with me: “They are just the kind of people that you want to...

Read More...

How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do...

Read More...

Does Gratitude Really Make a Difference?

November 01, 2018 Finding Resilience, Featured

Note: This post is presented as part of Finding Resilience, a burnout prevention program for funeral professionals. To learn more about this program and sign up for free resources, click here.

Read More...

In Case You Missed It: 2018 NFDA Convention Recap

October 25, 2018 Industry Events

This was another great year for the Homesteaders team at the NFDA convention. Thank you to everyone who joined us in Salt Lake City (or followed along with our coverage on the Homesteaders Facebook Page) for an...

Read More...

5 Have the Talk of a Lifetime Resources You Should Be Using

October 18, 2018 Have the Talk of a Lifetime

It seems that every year, the ads for holiday shopping appear earlier and earlier. As a result, I’m already looking forward to holiday gatherings and creating more memories with my loved ones.

Read More...