Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

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Trends to Watch for Your Funeral Home Business

May 02, 2019 Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply...

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Memorialized Facebook Accounts: A Guide for Funeral Professionals

April 25, 2019 Funeral Home Social Media

Since its founding more than 15 years ago, Facebook has established itself as a dominant social media platform – and that includes providing a place for users to share and connect over significant events such as the...

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Using Stories to Help Plan Funeral Services

April 19, 2019 Have the Talk of a Lifetime

We often discuss how storytelling is an effective way to promote pre-need. Stories engage people and can influence their decision-making process. Explaining pre-need within the structure of a story can help normalize...

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How to Start a Funeral Home Aftercare Program

April 11, 2019 Aftercare

A family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing ...

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A Guide to Upcoming Training Opportunities for Funeral Professionals

April 04, 2019 Funeral Directors, Funeral Home Business

Homesteaders is committed to helping funeral professionals grow their businesses, and as we head into the busy convention and training season, we’re striving to offer even more opportunities to learn best practices...

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How To Recruit And Retain Millennial Employees

March 21, 2019 Funeral Industry Trends, Funeral Home Workplace

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. In fact, millennials are expected to make up 50% of the general workforce by 2020....

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 Pre-need Funeral Planning, Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those...

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