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Get the latest funeral business insights, research and trends that can help grow your business.
As Multi-Factor Authentication (MFA) becomes more prevalent in...
Have you seen the 2005 film Serenity? There was a scene where...
As Multi-Factor Authentication (MFA) becomes more prevalent in both business and personal digital uses, we were curious about how MFA works and best practices for using it. Below we will define MFA and explore its impact to the funeral profession.
Read MoreThe 2023 National Funeral Directors Association International Convention & Expo is fast-approaching, and we’re excited about all there is to see and do at this year’s convention in Las Vegas, Nevada!
Read MoreHave you seen the 2005 film Serenity? There was a scene where (mild spoiler alert) you see three gravestones overlooking rugged and rocky desert terrain. You might have noticed there was something different about these gravestones: they each held a digital pixel-style image hovering above the stone with a holographic portrait of each person who had passed. These mini-movies seem to only exist in the science fiction deathcare space. But maybe there’s a place for the future in our present.
Read MoreNo one likes the thought of their own death, and planning a funeral can be uncomfortable and daunting for some people, but it doesn’t have to be. With advance funeral planning, you’re helping ensure your final wishes and saving your family the emotional and financial burden of having to make these important decisions after you’re gone.
Read MoreWe know that for many funeral providers even small increases in material cost can significantly impact your already shrinking profit margin. This means many firms are always looking for ways to control costs without impacting quality of service.
Read MoreThe end of summer is rapidly approaching – and so is the 2023 National Funeral Directors Association International Convention & Expo, which heads to Las Vegas, September 10-13. An earlier start to the convention this year means a shorter wait until we can reconnect and share ideas, best practices and new tools for reaching more families in your communities and continuing to build upon the exceptional standard of service you provide.
Read MoreWhether you live in a small town, a big city or anything in between, choosing a funeral home can feel overwhelming. If you don’t have an existing personal connection to a funeral provider, the options can seem boundless. What does each provider offer that sets it apart from the rest? How will they care for you and your loved one? How much will it all cost? These and more questions may run through your mind when making this important choice.
Read MoreConsumer preferences and communication styles are ever-evolving, which means it can be difficult to keep your finger on the pulse and know exactly how — and where — to reach your target audience. Although keeping pace with marketing trends, especially if you’re on a limited funeral home marketing budget, may not always be top of mind, paying attention to what channels and tactics are resonating most with today’s consumers will give your firm an advantage over competitors who fail to look ahead.
Read MoreGenerative Artificial Intelligence (AI) is a burgeoning tool I’m sure you’ve heard about lately, but how can you use it or should you even use it in the funeral industry? There are various AI tools available for content writing and image and video creation. In this post we will focus on tips for content writing with AI for funeral services.
Read MoreManaging and operating a successful funeral home is certainly not for the faint of heart, so when it comes time to transition the business, it may be difficult to put together a succession plan for something that represents your life’s work.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).