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A Love Letter to Funeral Professionals

June 11, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Dear Funeral Professional,

I love you.

Now before someone gets the wrong idea (and by “someone,” I mean my wife), let me explain. My love can best be characterized by the term philia. Philia is one of the four ancient Greek words for love and refers to the love within a friendship. Others have interpreted philia to be akin to the comradeship between fellow travelers or soldiers, “blood brothers,” and the kinship among people of the same tribe.

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The Importance of Online Funeral Planning

June 04, 2021 by Nick Grant
Featured, Funeral Home Business

In 2019, the average Baby Boomer spent 27 hours online – a quarter of their waking hours. A Forbes study found Boomers are more likely than any other generation to spend an hour or more per day online. The vast majority of Boomers read articles and blogs (60%), buy goods and services (92%), consume entertainment, communicate and shop online.

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How to Create Engaging Social Media Videos in 2021

May 21, 2021 by Sarah Loghry

When you think of social media videos, you probably think of influencers. The (often) young individuals that post videos of pranks, makeup tutorials, life hacks or politics. Their videos are well-lit, polished, funny and seem almost professionally created. That’s a lot to live up to when you’re considering creating your own video. Fortunately, the pandemic has shifted consumer expectations about video production value for the better. Here are four ways you can create engaging social media videos for your community.

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How to Discuss Cremation Options with Families

May 14, 2021 by Brent Thomas
Cremation, Featured

We all know that cremation rates are rising. According to CANA’s 2020 industry statistical information, the cremation rate is projected to be 60.7% in 2024. Although this number will vary by service area, the percentage of people who choose cremation is expected to continue to increase overall.

As more families are selecting this option, funeral professionals need to be prepared to answer their questions and help them plan meaningful and memorable funeral services. Here are a few tips to keep in mind as you work to provide the best possible experience.

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Why We’re Looking Forward to the 2021 ICCFA Convention

May 07, 2021 by Alyssa McNab
Featured, Industry Events

This month, members of the Homesteaders team will join funeral professionals from across the country for the ICCFA Annual Convention and Expo (May 17-21, 2021). The online event will feature programming to help you network, learn and share with peers from around the world.

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High Impact Marketing Ideas for Your Firm

April 30, 2021 by Melissa Heller
Funeral Home Marketing, Featured

For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.

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7 Environmentally Friendly Funeral Ideas

April 22, 2021 by Sarah Loghry
Cremation, Funeral Industry Trends, Featured Article

The topic of “going green” comes up frequently in my family. My sister is a dedicated environmentalist who is trying to save the oceans, my mom wants to save the trees and my dad just wants to save on his electric bill. I grew up understanding the importance of “reduce, reuse, recycle,” and I try to practice it as often as I can. I have reusable grocery bags, I make sure to turn off all the lights when I leave a room and when I first learned about eco-friendly funerals, I made sure to pass the information along to my family.

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Everything You Need to Know about FEMA’s Funeral Assistance Program

April 16, 2021 by Danielle Burmeister
Featured

As I write this, the death toll from COVID-19 has topped 560,000 in the United States. Worldwide, nearly three million families have experienced the grief, anxiety and disruption that follows the unexpected loss of a loved one. Funeral professionals know this all too well – you have been on the front lines of this crisis, day in and day out for more than a year.

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Making Innovation Part of Your Success Strategy

April 15, 2021 by Nick Gerhart
Featured, Funeral Home Business

“Some companies and leaders navigate this type of world exceptionally well,” states best-selling author Jim Collins. “They don't merely react; they create. They don't merely survive; they prevail. They don't merely succeed; they thrive. They build great enterprises that can endure.”

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Black Olives, Green Olives & Better Decision-Making

April 08, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Black olives and green olives. Now that is a simple decision. In my experience, people have strong opinions one way or another – there’s not a lot of gray area here. For me, few ingredients can ruin a recipe or pizza faster than green olives. And you can’t just pick them off; their vile juice spoils the entire dish. Meanwhile, black olives are a culinary gift. They make almost everything better. (I know I’ve offended some of you – my wife doesn’t agree with me either.)

My point is that black and green olives are easy decisions. Unfortunately, many of our personal and business decisions are not so straightforward. In the midst of making an important decision, you may be bogged down by a variety of concerns.

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