3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

October 25, 2019 Pre-need Marketing, Funeral Home Marketing

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work...

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Interview: Get to Know Luke Frieberg and eFuneral

October 17, 2019 Industry Events

Since its launch at the beginning of 2019, eFuneral has been successful with both funeral service providers and families. The Homesteaders subsidiary has developed a comprehensive service that guides families through...

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5 Things to Do in Chicago During the 2019 NFDA Convention

October 10, 2019 Industry Events

In just a few weeks, we’ll be in Chicago for the NFDA International Convention and Expo! We’re excited for all there is to see and do at this year’s convention – including keynotes by entrepreneur and bestselling...

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Meet Ethan Morse – Filmmaker, U.S. Army Veteran and Keynote Speaker at NFDA Convention

October 04, 2019 Industry Events

Watching The Unknowns, a documentary about the soldiers who guard the Tomb of the Unknown Soldier, brings a whole new level of respect for our men and women in service. Their level of dedication, preparation and...

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 Pre-need Marketing, Funeral Home Business

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential pre-need customers. The value of using direct mail for funeral home marketing has stood the test of...

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What Funeral Professionals Should Know About Loss and Family Dynamics

September 12, 2019 Finding Resilience

I remember my counseling professor’s unique introduction to family systems theory. He argued that families are like duck ponds. A pond with a group of ducks is an ecosystem with multiple reciprocal relationships. If...

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5 Great Business Books for Funeral Professionals

August 22, 2019

Ralph Waldo Emerson once noted, “If we encounter a man of rare intellect, we should ask him what books he reads.” His words ring just as true today as they did when he penned them. Despite our easy access to search...

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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to...

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What Funeral Professionals Should Know About Grieving Families

August 01, 2019 Finding Resilience

Experienced funeral professionals understand that the families they serve are going through some of the most difficult times in their lives. People who are grieving can be under stress from many different causes,...

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3 Creative Aftercare Ideas for Your Funeral Home Business

July 25, 2019 Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you...

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