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Answers to Your Questions About the 2021 NFDA Convention

September 24, 2021 by Homesteaders Life Company
Featured, Industry Events

In just a few weeks, members of the Homesteaders Life Company team will join thousands of funeral professionals for one of the year’s most exciting funeral service events. Homesteaders is proud to be the Black Diamond Sponsor for the NFDA International Convention & Expo, and we look forward to reconnecting with you at this in-person convention.

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Simple Ways to Build Relationships with Funeral Home Client Families

September 17, 2021 by Alyssa McNab
Featured, Funeral Home Customer Service, Funeral Home Business

A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.

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Build a Successful Funeral Home Social Media Strategy

September 10, 2021 by Homesteaders Life Company
Featured, Funeral Home Social Media

At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, 74% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.

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Today's Fundamentals for Marketing Your Funeral Home

August 26, 2021 by Welton Hong
Funeral Home Marketing, Funeral Industry Trends, Featured

The digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.

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Amazing Community Outreach Ideas

August 19, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

Marketing your firm looks a lot different these days. With social media and digital marketing, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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Helping Family Members Find Balance in Funeral Service

August 12, 2021 by Dr. Jason Troyer
Featured, Funeral Home Workplace, Finding Resilience

“I’m worried about my dad. He’s been pushing himself too hard and he won’t take a break,” said Tom.*

Tom was concerned about his father, Frank. I learned that Frank was 74 years old, a second-generation funeral director and owned the family firm. Despite having three younger family members working for the funeral home, Frank continued to work long hours and go for weeks without a day off.

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How to Connect with More Preneed Families

August 05, 2021 by Wanda Sizemore
Preneed Funeral Planning, Featured

There are more ways than ever to connect with preneed families. The challenge is to find the methods that are effective for your funeral home and community – and implement them well.

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5 Essential Traits Your Funeral Home Customers Want

July 16, 2021 by Alyssa McNab
Featured, Funeral Home Business

A client’s experience with your firm has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 79% of consumers agreed that “the experience a company provides is as important as its products/services.”

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How Funeral Professionals Can Support a Family That Has Lost a Child

July 01, 2021 by Barb Bloomquist
Featured, Aftercare

Losing a child is one of the most painful experiences a family can endure. Regardless of the circumstances surrounding the death or whether it’s an infant, teenager or adult child, the overwhelming grief the surviving family members experience is something funeral professionals are uniquely qualified to handle. And as difficult as it is to witness a families’ crushing sorrow, funeral professionals understand that expert care and compassionate service is exactly what these heartbroken families need. In recognition of Bereaved Parents Awareness Month, here are just a few of the invaluable ways you can help grieving families during the most difficult days of their lives.

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9 Tips to Improve Your Phone Interactions with Families

June 24, 2021 by Lisa Hurt
Featured, Funeral Home Customer Service

Funeral providers receive phone calls each day that vary wildly in tone and topic. You are fielding calls from business partners and vendors, community members seeking information about prearranging or an upcoming service and highly emotional calls from families who have just lost a loved one. Understanding what impacts your phone interactions is the best way to make sure you start each conversation on the right foot. Here are nine tips for improving your phone interactions.

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