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Why We’re Looking Forward to the 2021 ICCFA Convention

May 07, 2021 by Alyssa McNab
Featured, Industry Events

This month, members of the Homesteaders team will join funeral professionals from across the country for the ICCFA Annual Convention and Expo (May 17-21, 2021). The online event will feature programming to help you network, learn and share with peers from around the world.

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High Impact Marketing Ideas for Your Firm

April 30, 2021 by Melissa Heller
Funeral Home Marketing, Featured

For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.

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7 Environmentally Friendly Funeral Ideas

April 22, 2021 by Sarah Loghry
Cremation, Funeral Industry Trends, Featured Article

The topic of “going green” comes up frequently in my family. My sister is a dedicated environmentalist who is trying to save the oceans, my mom wants to save the trees and my dad just wants to save on his electric bill. I grew up understanding the importance of “reduce, reuse, recycle,” and I try to practice it as often as I can. I have reusable grocery bags, I make sure to turn off all the lights when I leave a room and when I first learned about eco-friendly funerals, I made sure to pass the information along to my family.

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Everything You Need to Know about FEMA’s Funeral Assistance Program

April 16, 2021 by Danielle Burmeister
Featured

As I write this, the death toll from COVID-19 has topped 560,000 in the United States. Worldwide, nearly three million families have experienced the grief, anxiety and disruption that follows the unexpected loss of a loved one. Funeral professionals know this all too well – you have been on the front lines of this crisis, day in and day out for more than a year.

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Making Innovation Part of Your Success Strategy

April 15, 2021 by Nick Gerhart
Featured, Funeral Home Business

“Some companies and leaders navigate this type of world exceptionally well,” states best-selling author Jim Collins. “They don't merely react; they create. They don't merely survive; they prevail. They don't merely succeed; they thrive. They build great enterprises that can endure.”

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Black Olives, Green Olives & Better Decision-Making

April 08, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Black olives and green olives. Now that is a simple decision. In my experience, people have strong opinions one way or another – there’s not a lot of gray area here. For me, few ingredients can ruin a recipe or pizza faster than green olives. And you can’t just pick them off; their vile juice spoils the entire dish. Meanwhile, black olives are a culinary gift. They make almost everything better. (I know I’ve offended some of you – my wife doesn’t agree with me either.)

My point is that black and green olives are easy decisions. Unfortunately, many of our personal and business decisions are not so straightforward. In the midst of making an important decision, you may be bogged down by a variety of concerns.

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4 Things We Learned in 2020

March 19, 2021 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Last year was challenging, to say the least. Funeral service was put to the test as the coronavirus pandemic took hold and spread across the country. While we are far from done battling this pandemic, there are many reasons to be optimistic about the future. Here are a few takeaways we discovered from an otherwise chaotic year.

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Thank You, Funeral Professionals

March 11, 2021 by Alyssa McNab
Featured, Funeral Directors

Even in relatively “typical” conditions, funeral professionals help families navigate extraordinarily difficult situations with compassionate service. But we all know the past year was anything but typical as funeral professionals were suddenly among those who were called on to respond quickly and tirelessly to help their communities through the challenges of the pandemic.

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Top Tips for Effective Group Presentations

March 05, 2021 by Wanda Sizemore
Preneed Funeral Planning, Featured, Funeral Home Business

When I present continuing education classes and training for funeral providers and preneed professionals, I often ask them, “How can we help the public understand the value of funeral service?” Nearly always, the answer is, “education.” While those of us who work in the profession understand what funerals really mean for families and are familiar with the components of a meaningful service, many people in our communities need opportunities to learn about these topics. We can help by sharing our knowledge with them, and group presentations are a wonderful way to do that.

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7 LinkedIn Profile Tips for Funeral Professionals

February 19, 2021 by Sarah Loghry
Featured, Funeral Home Social Media

I’ll be honest, I only recently started taking advantage of LinkedIn as a social media platform. It was never the most “fun” platform to use – I’d much rather spend my time on Instagram or TikToc. But, over the past few years, LinkedIn has built a platform that makes networking and career-building simple, easy and entertaining.

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