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How Text-Based Aftercare Can Transform Your Aftercare Services

August 05, 2022 by Amy Johnson
Featured, Aftercare

When was the last time you didn’t read a text message? According to an Adobe Campaign Management Report, text messages have a 98 percent open rate, and 90 percent are read within three seconds, making texting one of the most efficient ways to communicate with consumers. And with the vast majority of people in the United States and Canada owning smartphones, texting is also the most effective and personal way to contact families after their loved one’s death. Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.

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Inflation in the Funeral Profession: Locking in Today’s Prices

July 29, 2022 by Niki Smith
Featured, Funeral Home Business

The United States economy is currently experiencing historic inflation and commodity cost increases affecting every industry and sector, including the funeral profession. For many funeral providers, even small increases in material cost can significantly impact their already shrinking profit margin, leaving many firms looking for ways to control costs without impacting their quality of service.

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How Your Funeral Home Can Provide Solutions for Preneed Clients

July 08, 2022 by Alyssa McNab
Featured, Funeral Home Business

The most successful companies often build a loyal customer base, at least in part, because of one very simple idea: They solve problems for the people they serve. Not only do they solve those problems, but they also clearly share why their offerings can provide the highest satisfaction in the process.

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Funeral Home Technology Solutions to Grow Your Business

June 24, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

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Lessons for Funeral Service Professionals from the Appalachian Trail

June 16, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

The Appalachian Trail runs through the mountains of Tennessee about 20 miles from my home. Known to the hikers as the “A.T.”, it spans nearly 2,200 miles from northern Georgia to Maine and touches 14 states. Because each hiker has their own pace, it takes an average of four to six months to complete the entire hike. Every year, more than 3,000 hikers attempt this feat, which is referred to as a "thru-hike" of the A.T. Only about 25% of them are successful.

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10 Ways to Manage Your Funeral Home’s Google Business Profile

June 06, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Did you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.

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Understanding Customer Lifetime Value for Your Funeral Home

May 20, 2022 by Alyssa McNab
Featured, Funeral Home Business

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

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The Complete Guide to Implementing A Funeral Home CRM System

May 10, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.

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How to Evaluate If A Funeral Home CRM System Is Right for Your Firm

May 03, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.

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Low-Cost Ways to Help Families Personalize Funeral Services

May 03, 2022 by Niki Smith
Featured, Funeral Home Business

Funerals continue to change as consumers are getting more creative in how they honor loved ones. When you personalize a service, it helps families find comfort in happy memories of their loved one’s unique characteristics and stories. Those special touches will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

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