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Statistics Funeral Professionals Should Know for 2025

February 13, 2025 by Homesteaders Life Company
Funeral Industry Trends, Featured

The funeral profession is experiencing a period of transformation — shaped by shifts in demographics, technology and consumer behaviors. Funeral professionals must stay informed about emerging trends and statistics to adapt their services effectively and meet the evolving needs of families. From the rise of mobile phone usage to Artificial Intelligence (AI), understanding key statistics can help funeral homes stay ahead of the curve.

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Preneed Planning for the Sandwich Generation

January 30, 2025 by Nicole Eilers
Featured, Funeral Home Business

As funeral professionals, you understand the evolving needs of families in your community. Among the most complex and growing demographic is the “sandwich generation” — adults who are responsible for their aging parents while also supporting their own children, therefore “sandwiched” between two vastly different family groups. Balancing these responsibilities often leads to looking for ways to reduce financial burdens and plan for the future, making preneed planning an ideal solution.

Connecting with this generation can help relieve some of their financial burdens, while allowing your funeral business to secure financial stability. Keep reading for how to best connect with and share the benefits of preplanning with the sandwich generation.

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Funeral Service Events to Add to Your 2025 Calendar

January 23, 2025 by Homesteaders Life Company
Featured, Industry Events

We’re jumping right into convention season this year and can’t wait to meet new funeral professionals and see familiar faces! Each state and national convention offers a chance to learn more about the funeral profession, meet new people and discover tools and processes to strengthen funeral home businesses. In this post, we’ll highlight the well-known, larger conventions where you can find us this year, but check out our events calendar for a full list of events where you can find Homesteaders team members in 2025.

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KPIs to Track for Your Preneed Program

January 16, 2025 by Homesteaders Life Company
Featured, Funeral Home Business

A robust preneed program offers many benefits for funeral homes, such as securing business for the future and increasing awareness and preference for the firm. But how well do you really know the results that your preneed program is driving ­— and what that means for improving your strategies for managing and growing your business?

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Beyond the Business: Cultivating Fellowship and Learning in Funeral Service Peer Groups

January 9, 2025 by Homesteaders Life Company
Funeral Home Business, Community Engagement

At Homesteaders Life Company, we understand that funeral service goes beyond providing end-of-life arrangements. It’s about supporting families, fostering meaningful connections and navigating the complexities of grief with care and compassion. For funeral providers, these emotional and professional demands can sometimes lead to feelings of burnout and isolation. That’s why it's important to participate in funeral service peer groups—structured spaces that reconnect professionals with their purpose while fostering fellowship and ongoing learning.

We’ve gathered insights directly from funeral professionals in peer groups to help you understand the value of these communities and how to make the most of them.

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The Secret Power of Introverted Funeral Professionals

January 2, 2025 by Laura Wiersema
Featured, Funeral Home Business

Happy World Introvert Day! Since 2011 World Introvert Day (January 2) provides an opportunity for people to better understand and appreciate introverts, who make up about one-third to one-half of Americans, depending on which study you consult, according to our marketing team's most recent book club read, “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain.

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Top 5 Blog Posts for Funeral Professionals in 2024

December 26, 2024 by Nicole Eilers
Featured

At the end of each year, we like to pause and reflect on the opportunities we’ve had to connect with you, our readers, through the Homesteaders Blog. As you begin to look ahead and plan your goals for 2025, we encourage you to revisit our most popular posts from last year.

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Our Top Calling Hours Podcast Episodes of 2024

December 19, 2024 by Nicole Eilers
Featured, Funeral Home Business

As we reflect on our first year of the Calling Hours Podcast and think about the amazing conversations we’ve had with leaders in the funeral profession, we hope our guests have inspired you as much as they have us. From exploring emerging trends to sharing stories of resilience and innovation, we’re shining a spotlight on some of our most popular episodes.

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Problems Your Funeral Home CRM System Can Help Solve

December 12, 2024 by Homesteaders Life Company
Featured, Funeral Home Business

Do you find yourself relying on outdated processes and tracking your business on paper? What about trying to make critical business decisions without the data you need, or using disconnected systems that make it difficult to analyze your sales and marketing activities’ impact? If you answered, “yes,” to any of these questions, you may benefit from using a funeral home CRM system.

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Helping Families Through Holiday Grief: Our Best Resources

December 9, 2024 by Homesteaders Life Company
Aftercare

Did you know there are at least a dozen religious and national holidays observed in December? Therefore, even if someone doesn’t celebrate a mainstream holiday like Christmas or Hanukkah, it’s likely they’re still celebrating something meaningful to them.

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