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How to Reap More Benefits From Your Funeral Home’s Online Reviews

January 26, 2023 by Homesteaders Life Company
Funeral Home Marketing, Featured

If you’re in the mood to try out a new restaurant, where do you begin your search to find the perfect dinner spot? Chances are, you do a quick online search for “best restaurant near me” and start vetting your options based on a restaurant’s number of online reviews, star rating and customer feedback. As you narrow your search, do you weed out restaurants with zero reviews? How about restaurants with less than three stars? Consumers follow this same process when they begin their search for a “funeral home near me.”

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Real Stories of Text-Based Aftercare Success

January 19, 2023 by Nicole Eilers
Featured, Aftercare

You already know that aftercare is an important part of your funeral home’s marketing plan. If you haven’t already developed an aftercare program or are looking for ways to reach customers in a more personalized and non-intrusive way, consider text messaging.

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Harnessing Positive Habits in the Funeral Profession

January 12, 2023 by Aemelia Tripp
Featured, Funeral Home Business

We’re making our way through January and holding tightly to our new year’s motivations. But it’s a difficult task sometimes! We’re here to help you stick to your goals, resolutions, word of the year or whatever it is you’re hoping to move toward this year. We hope that by discovering and sticking with positive habits, you can make your goals a reality.

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The Top 3 Goals for Funeral Professionals in 2023

January 5, 2023 by Niki Smith
Featured, Funeral Home Business

New year, new you! Each new calendar year comes with a renewed motivation in setting and achieving goals. You might set new year’s resolutions, goals or even a word of the year. We have compiled the top three goals that could apply to any funeral professional—and all of them center around one word: Grow.

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How Funeral Professionals Can Connect to the Evolving Consumer

December 29, 2022 by Aemelia Tripp
Featured, Funeral Home Business

It’s critical to keep up with the latest trends in the funeral profession, to know how each generation responds to these trends and why they decide to prearrange their funerals. With that knowledge, you can better connect with your client families and share the benefits of preneed in meaningful ways.

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5 Ways for Funeral Professionals to be Fully Present During the Holidays

December 22, 2022 by Nicole Eilers
Featured, Funeral Home Business

Death has no schedule. It doesn’t matter if it’s 3 a.m. or if you’re in the middle of opening birthday presents, funeral professionals must be willing to put everyone and everything before themselves, and this often means missing out on holiday celebrations and events with their own family and friends. So how exactly should you “plan” to celebrate the holidays or special occasions when plans are always tentative? If you keep several important things in mind, you can create meaningful memories with your family during the holidays, even if you're on call.

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Using Workplace Rituals to Benefit Funeral Professionals

December 15, 2022 by Dr. Jason Troyer
Featured, Funeral Home Business

Funeral professionals know firsthand how rituals and ceremonies can benefit the bereaved. In fact, much of the training provided in mortuary science programs is directly connected to preparing for and facilitating funeral rituals. But did you know that rituals are beneficial for funeral professionals too? I’m not talking about grief-related rituals; I’m referring to rituals that can help funeral professionals by providing motivation, staying grounded, and being mindful. I will provide three examples of funeral professionals using rituals, including an embalmer before preparation of the body, a preplanner before setting appointments, and a funeral director before an arrangement conference.

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Top Funeral Home Business Blog Posts of 2022

December 8, 2022 by Niki Smith
Featured, Funeral Home Business

We feel the same. The year has flown by! By now, you are an expert superfan of our blog posts who loves to review a record year. If not, you are still an eager reader who wants a summary of the best tips for funeral professionals. Wherever you fall within this spectrum, we wanted to bring you a recap of our best blog posts of 2022.

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A Guide to Funeral Home Business Lending

December 2, 2022 by Alyssa McNab
Featured, Funeral Home Business

When considering a funeral home ownership transition, one key factor is how the buyer will finance the acquisition. Unfortunately, for a long time, individuals in this situation have been limited in their loan options, especially for larger acquisitions and financing that goes beyond the real estate component of the business. Fortunately, thanks to a new lending solution, that is no longer the case.

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Treasured Memories Community Funding: A Solution to Safe Funeral Service Crowdfunding

November 22, 2022 by Niki Smith
Featured, Funeral Home Business

In the fall of 2020, Tim Briggs’ friend called him with shocking and unexpected news. That friend’s 18-year-old nephew had passed suddenly.

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