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4 Reasons You Don’t Want to Miss the 2022 NFDA International Convention & Expo

September 22, 2022 by Amy Johnson
Featured, Industry Events

Can you name one place where you can participate in new learning opportunities, listen to inspiring keynote speakers, discover new solutions for your funeral home business and network with other funeral service professionals? We can: the National Funeral Directors Association International Convention & Expo. Each year, the National Funeral Directors Association (NFDA) – the world’s leading, largest and most trusted association to support funeral professionals – hosts thousands of funeral professionals from around the world at the largest funeral service Expo.

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5 Steps for Sharing the Value of Preneed with Families

September 09, 2022 by Aemelia Tripp
Featured, Funeral Planning

You’re about to sit down with a prospective client and their loved ones to talk about prearranging, and maybe you’re wondering how to effectively approach the subject of preneed. You want to be personable, reassuring and gentle while getting to know them and broaching a tough subject. But keep in mind, the family is there because they are curious about prearranging or maybe even already know they want to move forward. That means your job is to help them learn about the benefits and options so they can make satisfying decisions for their funeral plans.

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Why Families Prearrange: What Funeral Professionals Need to Know

August 26, 2022 by Homesteaders Life Company
Funeral Industry Trends, Featured

Not all families have an opportunity to prepare for or understand their loved one’s end-of-life wishes. In situations where death occurs unexpectedly, the process of planning a meaningful service or celebration of life without their loved one’s input can take an emotional and financial toll on the family members they left behind. That is why it is important to ensure families know that making advance funeral plans can help relieve that burden for their loved ones. Learn why you should discuss the importance of making advance funeral plans with families and discover preneed trends and resources to help you have productive conversations.

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4 Productivity Tips for Starting Your “New Year” in September

August 18, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

Did you know that the “real” new year starts in September? Let me explain. I spent 37 years of my life either attending a school or teaching at one. My father was a high school principal for my entire childhood, which meant that our family life and vacations revolved around the academic calendar. Whether I was a student or a professor, the phrase “starting a new year” usually meant returning to school at the end of the summer.

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A Guide to Online Funeral Planning for Funeral Professionals

August 11, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

As the world experiences tremendous changes in technology and consumer buying habits, funeral professionals need solutions that help them adapt to and anticipate these opportunities. One of the major developments in funeral service is a shift to online and digital services – including online funeral planning tools.

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How Text-Based Aftercare Can Transform Your Aftercare Services

August 05, 2022 by Amy Johnson
Featured, Aftercare

When was the last time you didn’t read a text message? According to an Adobe Campaign Management Report, text messages have a 98 percent open rate, and 90 percent are read within three seconds, making texting one of the most efficient ways to communicate with consumers. And with the vast majority of people in the United States and Canada owning smartphones, texting is also the most effective and personal way to contact families after their loved one’s death. Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.

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Inflation in the Funeral Profession: Locking in Today’s Prices

July 29, 2022 by Niki Smith
Featured, Funeral Home Business

The United States economy is currently experiencing historic inflation and commodity cost increases affecting every industry and sector, including the funeral profession. For many funeral providers, even small increases in material cost can significantly impact their already shrinking profit margin, leaving many firms looking for ways to control costs without impacting their quality of service.

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How Your Funeral Home Can Provide Solutions for Preneed Clients

July 08, 2022 by Alyssa McNab
Featured, Funeral Home Business

The most successful companies often build a loyal customer base, at least in part, because of one very simple idea: They solve problems for the people they serve. Not only do they solve those problems, but they also clearly share why their offerings can provide the highest satisfaction in the process.

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Funeral Home Technology Solutions to Grow Your Business

June 24, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

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Lessons for Funeral Service Professionals from the Appalachian Trail

June 16, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

The Appalachian Trail runs through the mountains of Tennessee about 20 miles from my home. Known to the hikers as the “A.T.”, it spans nearly 2,200 miles from northern Georgia to Maine and touches 14 states. Because each hiker has their own pace, it takes an average of four to six months to complete the entire hike. Every year, more than 3,000 hikers attempt this feat, which is referred to as a "thru-hike" of the A.T. Only about 25% of them are successful.

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