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How to Select the Right Funeral Home CRM

November 19, 2021 by Homesteaders Life Company
Featured, Funeral Home Business

Selecting a technology solution is a major step for any business. Introducing a new system requires careful planning and often a steep learning curve, so you want to be sure the option you choose is an ideal long-term fit for your funeralhome. This is especially true for your funeral home's customer relationship management (CRM) system.

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How Community Funding Can Benefit Your Funeral Home

November 11, 2021 by Melissa Heller
Funeral Home Marketing, Featured, Funeral Home Social Media

It is a story that is all too familiar to funeral professionals – a family experiences the tragic and unexpected death of a loved one. Your funeral home may reduce the cost or even donate services to the family, but still needs to cover cash advance items like the obituary placement, cemetery open and close, death certificate filing and more. In an effort to help the family cover those costs, a friend or relative sets up a fundraiser using a popular online fundraising platform.

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3 Ways to Communicate the Value of Your Funeral Home’s Services

November 05, 2021 by Danielle Burmeister
Featured, Funeral Home Business

Many funeral professionals can relate to the sentiment that “you get what you pay for.” The cost of goods, services and experiences has a direct correlation to our expectations. When something has a high price, we expect high quality – exceptional service, convenience, durability or status. Even though we are spending more initially, we believe the value we’ll get over the lifetime of premium products and services will outstrip the initial investment. The same rings true for client families.

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5 Ways to Honor Veterans in Your Community

October 28, 2021 by Amy Johnson
Funeral Home Marketing, Featured

So many men and women have dedicated their lives to answering our nation’s call, and many ask for nothing in return. These individuals have proven their devotion to our country, and we owe them the same devotion and gratitude in return.

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A Better Way to Set Goals

October 14, 2021 by Dr. Jason Troyer
Featured, Funeral Home Business, Finding Resilience

You are probably setting the wrong goals. In my opinion, these are examples of unhelpful goals:

  • To increase annual call volume to 200 calls
  • To increase the average amount spent per call by $300
  • To improve your customer Net Promoter Score
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Lessons in Creativity from Duncan Wardle

October 08, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

At first glance, people may not view funeral service as creative or artistic work. When people think of funeral service, they may think of the procedures, the familiar ceremony, the burial or cremation, etc. Many funeral professionals are experts, but according to Duncan Wardle, “The single biggest barrier to innovation is your own expertise.”

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3 Common Missed Opportunities to Increase Preneed Sales

September 30, 2021 by Homesteaders Life Company
Featured, Preneed Marketing, Homesteaders Solutions

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our 2021 policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

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Answers to Your Questions About the 2021 NFDA Convention

September 24, 2021 by Homesteaders Life Company
Featured, Industry Events

In just a few weeks, members of the Homesteaders Life Company team will join thousands of funeral professionals for one of the year’s most exciting funeral service events. Homesteaders is proud to be the Black Diamond Sponsor for the NFDA International Convention & Expo, and we look forward to reconnecting with you at this in-person convention.

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Simple Ways to Build Relationships with Funeral Home Client Families

September 17, 2021 by Alyssa McNab
Featured, Funeral Home Customer Service, Funeral Home Business

A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.

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Build a Successful Funeral Home Social Media Strategy

September 10, 2021 by Homesteaders Life Company
Featured, Funeral Home Social Media

At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, 74% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.

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