Homesteaders to Sponsor 2022 NFDA International Convention and Expo

West Des Moines, Iowa — Homesteaders Life Company, a national leader in preneed funeral funding, is proud to sponsor the keynote address from award-winning author and storytelling expert Kindra Hall at this year’s National Funeral Director Association International Convention & Expo, October 9-12, in Baltimore, MD.

2022 Black Diamond Sponsor_Logo

“We are excited to partner with the NFDA as the Black Diamond sponsor for this year’s convention and to bring keynote speaker Kindra Hall to the stage,” shared Homesteaders President, CEO and Board Chair Steve Shaffer. “Hall’s insights about strategic storytelling will resonate with funeral professionals as we work together to share the value of funeral service in meaningful ways.”

Hall’s keynote, “Stories that Stick: The Irresistible Power of Storytelling,” will kick off the first full day of the convention on Monday, October 10, at 9:45 a.m. During her presentation, Hall will provide an immediately actionable approach based on research, case studies and personal experience.

“As we continue to navigate the ever-changing landscape of funeral planning, it is more important than ever to tell stories impactfully and thoughtfully so that we can continue to provide excellent service to our client families,” Shaffer affirmed. 

During the NFDA convention, you can find Homesteaders in the Expo Hall at Booth 1410 to network and learn more about preneed solutions that help funeral professionals connect with more families than ever before. Additional details about this year’s convention, including registration, are available at Information about Homesteaders’ activities and promotions during the event can be found at

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell.