Erin Creger joins Danielle Burmeister in this discussion about the importance of building trust in preneed sales and strengthening relationships in the funeral space. Erin is Chief Sales Officer for Envision Strategic Partners. In their chat, Erin talks about her sales background, including building, managing and motivating a team of diverse sales professionals. They also discuss the Death Care Collective, a group dedicated to building connections and empowering women in the funeral profession. Learn more about what it takes to succeed in sales and the evolution of the Death Care Collective in the seventh episode of Calling Hours.

Chapters:

2:11 How did you get started in the funeral profession?

7:12 What were some of the things that helped you be successful from day one?

15:13 What are some things you’ve learned on the management side that have made a difference to you?

17:49 As a manager of sales staff, you must be able to hold people accountable for their actions and to be able to have difficult conversations at times. What are some suggestions you’d recommend for managers to improve in these areas?

22:09 How do you manage differently and build rapport and culture within teams that have diverse age ranges?

28:04 Tell us about the origin story of the Death Care Collective?

30:02 What were some of the books that you initially read as a group?

31:40 What are you reading right now?

33:32 What is giving you energy right now?