Jon Lefrandt joins Danielle Burmeister in this discussion about the importance of grief resources and how funeral homes and families benefit from having a comprehensive approach to aftercare. Jon Lefrandt is the Founder and CEO of Elevia and For Grief, as well as the Chief Consumer Experience Officer with Homesteaders. In their chat, Jon talks about how he become involved in the funeral profession, the origin of Elevia and For Grief and how both companies have evolved to meet the needs of consumers. They also dive into the value of partnerships and networking and even chat about TikTok in this lively and engaging conversation.
Chapters:
0:38 Tell us a little bit about how you got started in the funeral profession.
3:45 Talk about those early days of your start-up business.
6:43 When you started in the funeral space, you had an interesting approach to aftercare, how did that come about?
9:10 When you were first rolling out text-based platform, what were some of the initial reactions?
14:55 Why are Google reviews so powerful for funeral homes and why is it such a big piece of your offerings from Elevia?
19:54 In terms of Elevia and your recent integrations, why are partnership so beneficial to funeral providers and the families they’re serving?
23:20 You are also integrating with Qualtrics, how will that work and how does that elevate the services?
30:25 Where did the idea of For Grief come from?
34:13 How much do relationships and networking matter in this profession?
37:12 What are you reading right now?
40:54 What is giving you energy right now?
