West Des Moines, Iowa — Homesteaders Life Company, a national leader in preneed funeral funding, has announced the release of the eighth edition of Preneed Motivators. The publication provides insight into the demographics, behaviors and experiences of people who arrange and fund advance funeral plans, helping funeral professionals better understand what drives families to take action.
"Preneed growth starts with understanding what matters most to families,” said Danielle Burmeister, VP–Marketing Communications at Homesteaders. “Our newest edition of Preneed Motivators uncovers the key beliefs, concerns and decision-making factors influencing consumers today. With these insights, funeral professionals can approach preneed conversations with greater confidence and clarity."
Based on survey data from Homesteaders policy owners, this year’s Preneed Motivators report highlights how timing, education and trusted guidance influence when families decide to plan ahead. The eighth edition also includes practical strategies and resources funeral professionals can use to strengthen their preneed programs, improve outreach and build lasting relationships with the families they serve.
“Policyholder satisfaction continues to reach exceptionally high levels,” said Pam Kleese, Director–Research & Insights at Homesteaders. “When paired with a strong likelihood to recommend prearranging, the results point to a powerful opportunity to inspire others to take action and plan ahead.”
The eighth edition reflects how consumer expectations continue to evolve, including the growing importance of online research, clear information and meaningful follow-up after a loss. These insights are designed to help funeral professionals stay connected with families throughout the decision-making journey and remain a trusted resource when families are ready to preplan.
Preneed Motivators is available as a free digital download at homesteaderslife.com/preneed-motivators. Funeral professionals may request a printed copy by contacting their Homesteaders account executive.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Visit homesteaderslife.com to learn more.