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How to Write an Obituary That Is Creative and Memorable

March 15, 2016 by Danielle Burmeister
Funeral Planning

The frenzy of an at-need funeral often requires an efficient approach to writing obituaries. As funeral professionals, your focus is on those personal interactions that demand your immediate attention. You generously and tirelessly bring your energy and empathy to arrangement conferences, first viewings, visitations, memorials and graveside services. It seems unreasonable to expect you and your staff to use some of those limited resources to pen a more meaningful obituary. But, if you should need to, here are a few tips to help you craft a creative and memorable obituary for your client families.

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Funeral Planning Checklist: Considerations for Families

February 24, 2016 by Alyssa McNab
Featured, Funeral Planning

Many families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.

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Continuing the Conversation After Prearranging

January 12, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Planning

Families who prearrange with your funeral home will appreciate an ongoing relationship with you. In turn, your firm will also benefit from the boost in customer loyalty and increased referrals. Here are a few simple ways you can continue the relationship with families who have prearranged with your funeral home.

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How to Help Families Have the Talk of a Lifetime

October 1, 2015 by Alyssa McNab
Featured, Funeral Planning

Have the Talk of a Lifetime, founded by the Funeral and Memorial Information Council (FAMIC), is a campaign designed to help families have conversations about their lives, so that they may remember and honor those lives in meaningful ways.

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The Memorial Service Features Families Really Want and Need

August 6, 2015 by Alyssa McNab
Featured, Funeral Planning

The demand for increased personalization in memorial services provides excellent opportunities for funeral directors. In addition to expanding your service offerings to better meet the needs of client families, you can also implement creative solutions that help you grow your skillset.

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A Guide to Communicating the Value of Preneed Funeral Planning

June 16, 2015 by Alyssa McNab
Featured, Funeral Planning

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die—and someone will have to take care of arrangements (both logistically and financially). In this guide, learn how to increase awareness about preneed funeral planning among families and discover tips for success when serving preneed client families and questions to start the conversation.

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