Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

5 Steps for Sharing the Value of Preneed with Families

September 09, 2022 by Aemelia Tripp
Featured, Funeral Planning

You’re about to sit down with a prospective client and their loved ones to talk about prearranging, and maybe you’re wondering how to effectively approach the subject of preneed. You want to be personable, reassuring and gentle while getting to know them and broaching a tough subject. But keep in mind, the family is there because they are curious about prearranging or maybe even already know they want to move forward. That means your job is to help them learn about the benefits and options so they can make satisfying decisions for their funeral plans.

Read More

Understanding the Key Parts of a Funeral

December 03, 2021 by Wanda Sizemore
Featured, Funeral Planning

When I share information about the components of funeral service, I like to start with a comment from Dr. Jason Troyer, a grief expert, author, former psychology professor and therapist who offers numerous services for the funeral profession. He provides a reminder that can help those of us who work in funeral service and the families we serve.

Read More

How to Connect with More Preneed Families

August 05, 2021 by Wanda Sizemore
Featured, Funeral Planning

There are more ways than ever to connect with preneed families. The challenge is to find the methods that are effective for your funeral home and community – and implement them well.

Read More

Top Tips for Effective Group Presentations

March 05, 2021 by Wanda Sizemore
Featured, Funeral Home Business, Funeral Planning

When I present continuing education classes and training for funeral providers and preneed professionals, I often ask them, “How can we help the public understand the value of funeral service?” Nearly always, the answer is, “education.” While those of us who work in the profession understand what funerals really mean for families and are familiar with the components of a meaningful service, many people in our communities need opportunities to learn about these topics. We can help by sharing our knowledge with them, and group presentations are a wonderful way to do that.

Read More

Tips for Success When Serving Preneed Client Families

January 08, 2021 by Jill Lazar
Funeral Planning

Have you ever noticed that some people seem to have all the luck when it comes to success in their chosen profession? Maybe you’re one of those people who cause others to wonder why you seem to be a favorite with clients and constantly get positive reviews. The thing is, when you (or others) start to take a closer look, it becomes clear that a lot of effort has gone into that “luck.” Success is really about investing the time, passion and effort that are required to get the best possible outcomes.

Read More

Simple Ways to Connect with Preneed Families

December 04, 2020 by Barb Bloomquist
Featured, Funeral Home Business, Funeral Planning

Funeral professionals understand the importance of ensuring that every person who interacts with your firm has an exceptional experience, whether preneed, at-need or through aftercare. You also know that an active preneed program is a valuable part of your funeral home’s long-term success because it provides families in the communities you serve with something they want and need. So let’s take a closer look at some simple ways your firm can stay connected with these preneed families and the positive impact those connections can have on the growth of your business.

Read More

Remembering Loved Ones During the Holidays

November 20, 2020 by Dean Lambert
Featured, Funeral Planning

Like every other year, the leaves changed and fell and the Black Friday ads started too soon. We turned back our clocks and hunkered down as the chill of late Autumn set in. But let’s face it: The holidays are going to be very, very different this season.

Read More

Online Community Presentation Dos & Don’ts

July 31, 2020 by Barb Bloomquist
Featured, Funeral Planning

Community presentations are one of the most effective ways to promote your funeral home and educate groups of people about the benefits of funeral service, planning and funding. When combined with your other marketing efforts, presentations can help establish you and your funeral home as a trusted resource and increase brand loyalty with families, businesses and media in the community.

Read More

5 Ideas for Funeral Planning & Memorialization During COVID-19

July 24, 2020 by Alyssa McNab
Featured, Funeral Planning

As the world continues to adapt to the realities of the coronavirus pandemic, families are also dealing with how this affects their approach to the death of a loved one and the grief that accompanies loss. Funeral professionals and families have adjusted swiftly to find creative funeral ideas even when faced with the need for limited gatherings and practicing social distancing.

Read More

Simple Memorial Service Ideas for the Holidays

October 31, 2019 by Sarah Loghry
Aftercare, Funeral Planning

Each year, funeral professionals make connections with hundreds of people in their community and beyond. Many of the people you serve are approaching their first holiday season without their loved one. Grief during the holidays is challenging for many families, but your firm can help them navigate this difficult time. Funeral professionals are busy, but luckily, you don’t have to spend an entire year planning for a holiday memorial service. Take a look at these simple ideas you can use to connect with families this holiday season.

Read More
1 2 3 4 5