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5 Essential Traits Your Funeral Home Customers Want

July 16, 2021 by Alyssa McNab
Featured, Funeral Home Business

A client’s experience with your firm has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 79% of consumers agreed that “the experience a company provides is as important as its products/services.”

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The Importance of Online Funeral Planning

June 04, 2021 by Nick Grant
Featured, Funeral Home Business

In 2019, the average Baby Boomer spent 27 hours online – a quarter of their waking hours. A Forbes study found Boomers are more likely than any other generation to spend an hour or more per day online. The vast majority of Boomers read articles and blogs (60%), buy goods and services (92%), consume entertainment, communicate and shop online.

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Making Innovation Part of Your Success Strategy

April 15, 2021 by Nick Gerhart
Featured, Funeral Home Business

“Some companies and leaders navigate this type of world exceptionally well,” states best-selling author Jim Collins. “They don't merely react; they create. They don't merely survive; they prevail. They don't merely succeed; they thrive. They build great enterprises that can endure.”

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Top Tips for Effective Group Presentations

March 05, 2021 by Wanda Sizemore
Preneed Funeral Planning, Featured, Funeral Home Business

When I present continuing education classes and training for funeral providers and preneed professionals, I often ask them, “How can we help the public understand the value of funeral service?” Nearly always, the answer is, “education.” While those of us who work in the profession understand what funerals really mean for families and are familiar with the components of a meaningful service, many people in our communities need opportunities to learn about these topics. We can help by sharing our knowledge with them, and group presentations are a wonderful way to do that.

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Efficiency Tips for Busy Funeral Professionals

February 12, 2021 by Alyssa McNab
Featured, Funeral Home Business

When faced with frequently changing circumstances, flexibility and patience are the keys to remaining productive. It’s important to take time to reflect on the things that can help us be more efficient so that when unanticipated scenarios do occur, we’re better prepared to handle them. Here are a few ways to cross more items off your “to-do” list, keep tasks running smoothly and stay focused on your funeral business's long-term success.

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Focus Areas for Your Funeral Home’s Future

January 22, 2021 by Alyssa McNab
Featured, Funeral Home Business

As we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.

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Staying Connected: How to Host a Virtual Presentation

December 18, 2020 by Melissa Heller
Featured, Funeral Home Business

These days, staying connected to your community is more important than ever. During times when you can’t safely bring people together in person, you can still reach them online. Hosting virtual community presentations can help you stay connected while still presenting the value of advance funeral planning and generating leads for preneed sales.

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Simple Ways to Connect with Preneed Families

December 04, 2020 by Barb Bloomquist
Preneed Funeral Planning, Featured, Funeral Home Business

Funeral professionals understand the importance of ensuring that every person who interacts with your firm has an exceptional experience, whether preneed, at-need or through aftercare. You also know that an active preneed program is a valuable part of your funeral home’s long-term success because it provides families in the communities you serve with something they want and need. So let’s take a closer look at some simple ways your firm can stay connected with these preneed families and the positive impact those connections can have on the growth of your business.

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What Innovative Funeral Homes are Doing to Stay Ahead

October 01, 2020 by Alyssa McNab
Featured, Funeral Home Business

Thinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.

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3 Simon Sinek Insights That Will Resonate with Funeral Professionals

September 24, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In the introduction to his latest book, The Infinite GameSimon Sinek sets up a situation that will likely resonate with anyone grappling with the hard decisions brought on by the current global health crisis. The 2020 NFDA International Convention & Expo keynote speaker notes that people are, “naturally inclined to seek out immediate solutions to uncomfortable problems and prioritize quick wins to advance our ambitions.”

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