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Funeral Home Technology Solutions to Grow Your Business

June 24, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

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Understanding Customer Lifetime Value for Your Funeral Home

May 20, 2022 by Alyssa McNab
Featured, Funeral Home Business

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

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The Complete Guide to Implementing A Funeral Home CRM System

May 10, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.

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How to Evaluate If A Funeral Home CRM System Is Right for Your Firm

May 03, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.

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Low-Cost Ways to Help Families Personalize Funeral Services

May 03, 2022 by Niki Smith
Featured, Funeral Home Business

Funerals continue to change as consumers are getting more creative in how they honor loved ones. When you personalize a service, it helps families find comfort in happy memories of their loved one’s unique characteristics and stories. Those special touches will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

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Tips for Hiring Preneed Professionals

February 25, 2022 by Melissa Heller
Featured, Funeral Home Business

Hiring new employees can be both exciting and daunting. In addition to your day-to-day tasks and taking care of the families you serve, you must find time to advertise for the position, screen résumés and conduct interviews; not to mention the additional pressure to make sure you find a candidate who will fit your company culture.

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Tips for Expanding Your Reach with Facebook

January 20, 2022 by Bill Johnston
Funeral Home Marketing, Featured, Funeral Home Business

Do you own or operate the funeral home of choice in your community? The funeral home that’s served the longest, does the most calls and, because of its impeccable reputation, enjoys powerful word-of-mouth advertising? If the answer is yes, and if you and those that came before you have done everything right, how many years did it take to become the funeral home of choice? Fifty years? One hundred years? Some funeral home of choice clients began as early as the mid-1800s.

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Key Funeral Home Business Growth Opportunities for 2022

January 10, 2022 by Alyssa McNab
Featured, Funeral Home Business

The start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.

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How to Select the Right Funeral Home CRM

November 19, 2021 by Homesteaders Life Company
Featured, Funeral Home Business

Selecting a technology solution is a major step for any business. Introducing a new system requires careful planning and often a steep learning curve, so you want to be sure the option you choose is an ideal long-term fit for your funeralhome. This is especially true for your funeral home's customer relationship management (CRM) system.

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3 Ways to Communicate the Value of Your Funeral Home’s Services

November 05, 2021 by Danielle Burmeister
Featured, Funeral Home Business

Many funeral professionals can relate to the sentiment that “you get what you pay for.” The cost of goods, services and experiences has a direct correlation to our expectations. When something has a high price, we expect high quality – exceptional service, convenience, durability or status. Even though we are spending more initially, we believe the value we’ll get over the lifetime of premium products and services will outstrip the initial investment. The same rings true for client families.

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