Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 Pre-need Marketing, Funeral Home Business

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential pre-need customers. The value of using direct mail for funeral home marketing has stood the test of...

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Optimizing Your Funeral Home Website

July 12, 2019 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral...

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What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 Funeral Home Profitability, Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four...

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

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Trends to Watch for Your Funeral Home Business

May 02, 2019 Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply...

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A Guide to Upcoming Training Opportunities for Funeral Professionals

April 04, 2019 Funeral Directors, Funeral Home Business

Homesteaders is committed to helping funeral professionals grow their businesses, and as we head into the busy convention and training season, we’re striving to offer even more opportunities to learn best practices...

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 Pre-need Funeral Planning, Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those...

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like...

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How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do...

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