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Inflation in the Funeral Profession: Locking in Today’s Prices

July 29, 2022 by Niki Smith
Featured, Funeral Home Business

The United States economy is currently experiencing historic inflation and commodity cost increases affecting every industry and sector, including the funeral profession. For many funeral providers, even small increases in material cost can significantly impact their already shrinking profit margin, leaving many firms looking for ways to control costs without impacting their quality of service.

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How Your Funeral Home Can Provide Solutions for Preneed Clients

July 08, 2022 by Alyssa McNab
Featured, Funeral Home Business

The most successful companies often build a loyal customer base, at least in part, because of one very simple idea: They solve problems for the people they serve. Not only do they solve those problems, but they also clearly share why their offerings can provide the highest satisfaction in the process.

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Funeral Home Technology Solutions to Grow Your Business

June 24, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

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Understanding Customer Lifetime Value for Your Funeral Home

May 20, 2022 by Alyssa McNab
Featured, Funeral Home Business

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

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The Complete Guide to Implementing A Funeral Home CRM System

May 10, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.

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How to Evaluate If A Funeral Home CRM System Is Right for Your Firm

May 03, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.

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Low-Cost Ways to Help Families Personalize Funeral Services

May 03, 2022 by Niki Smith
Featured, Funeral Home Business

Funerals continue to change as consumers are getting more creative in how they honor loved ones. When you personalize a service, it helps families find comfort in happy memories of their loved one’s unique characteristics and stories. Those special touches will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

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Tips for Hiring Preneed Professionals

February 25, 2022 by Melissa Heller
Featured, Funeral Home Business

Hiring new employees can be both exciting and daunting. In addition to your day-to-day tasks and taking care of the families you serve, you must find time to advertise for the position, screen résumés and conduct interviews; not to mention the additional pressure to make sure you find a candidate who will fit your company culture.

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Tips for Expanding Your Reach with Facebook

January 20, 2022 by Bill Johnston
Funeral Home Marketing, Featured, Funeral Home Business

Do you own or operate the funeral home of choice in your community? The funeral home that’s served the longest, does the most calls and, because of its impeccable reputation, enjoys powerful word-of-mouth advertising? If the answer is yes, and if you and those that came before you have done everything right, how many years did it take to become the funeral home of choice? Fifty years? One hundred years? Some funeral home of choice clients began as early as the mid-1800s.

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Key Funeral Home Business Growth Opportunities for 2022

January 10, 2022 by Alyssa McNab
Featured, Funeral Home Business

The start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.

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