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What Innovative Funeral Homes are Doing to Stay Ahead

October 01, 2020 by Alyssa McNab
Featured, Funeral Home Business

Thinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.

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3 Simon Sinek Insights That Will Resonate with Funeral Professionals

September 24, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In the introduction to his latest book, The Infinite GameSimon Sinek sets up a situation that will likely resonate with anyone grappling with the hard decisions brought on by the current global health crisis. The 2020 NFDA International Convention & Expo keynote speaker notes that people are, “naturally inclined to seek out immediate solutions to uncomfortable problems and prioritize quick wins to advance our ambitions.”

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Navigating Uncertain Times: Resources for Funeral Professionals

August 28, 2020 by Alyssa McNab
Featured, Funeral Home Business

During the past few months, funeral professionals have demonstrated at an even higher level what they’ve always been capable of: compassion, dedication and the adaptability required to provide the best possible service for families. In spite of challenging circumstances, funeral professionals continue to find creative ways to serve clients with attentive care.

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Serving LGBTQ Families: Tips for Funeral Professionals

June 18, 2020 by Jill Muenich
Featured, Funeral Home Workplace, Funeral Home Business

Each June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.

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Serving Families During the Coronavirus Pandemic: A Conversation with Lacy Robinson

May 29, 2020 by Homesteaders Life Company
Funeral Home Business

Before the coronavirus pandemic placed restrictions on public gatherings, funeral professionals had a wide array of tools available to create meaningful, personalized funerals and memorials for their client families. While social distancing recommendations have limited the size of many end-of-life gatherings, they do not have to lessen the significance of those events for those who have lost a loved one.

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How to Adapt Your Funeral Home Website During Times of Crisis

April 17, 2020 by Alyssa McNab
Funeral Industry Trends, Featured, Funeral Home Business

While in-person support and service are limited, your funeral home’s online presence has never been more important. You have an opportunity to provide comfort and high-quality service through your funeral home website, turning it into a hub for families who need answers about what to expect for funeral services.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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What’s New in Continuing Education

February 27, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In funeral service, each day can bring new opportunities to serve client families. You’re constantly adapting to anticipate and meet their needs, which means you must have a strong background in industry trends and best practices.

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Time-Saving Tips for Funeral Professionals

November 14, 2019 by Melissa Heller
Funeral Home Workplace, Funeral Home Business

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

As funeral professionals, business owners, partners, spouses, parents, friends and humans, we all wish we had more time. In this day and age, it seems as if there is never enough to spend with grieving families, check off everything on the to-do list, connect with our own families and unwind from a busy day.

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Melissa Heller
Funeral Home Business, Preneed Marketing

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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