How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do...

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How to Implement a Lead Assessment and Grow Your Business

August 16, 2018 Funeral Home Business

Do you keep a weekly checklist or journal to track where your leads are coming from? I’ve discovered throughout my career that few funeral professionals actually do. Creating a map that shows your measurements, data...

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4 Ways Pre-need Can Help Your At-Need Business

July 12, 2018 Pre-need Funeral Planning, Funeral Home Business

We already know that a robust pre-need program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want...

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 Funeral Home Business, Funeral Home Marketing

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...

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Become the One Funeral Home Families Consider for Pre-need Funeral Planning

May 24, 2018 Funeral Home Marketing, Funeral Home Business, Pre-need Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 Funeral Home Business, Funeral Industry Trends

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, CEO of Coopera, it’s a demographic that’s also underserved....

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5 Goals to Set for Your Funeral Home Business This Year

January 05, 2018 Funeral Home Business

The term “New Year’s resolution” can bring mixed feelings. For some, it’s become associated with good intentions that are forgotten almost as soon as they’re set in place. For others, it’s a genuine opportunity to...

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Lessons for Your Funeral Business for 2018

December 21, 2017 Funeral Home Business

It’s that time of year again – the time when, among the rush of the holiday season, we are all thinking about what next year will bring. For many funeral professionals, this also means making plans for achieving new...

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7 Tips to Generate Word-of-Mouth Referrals for Your Funeral Business

October 19, 2017 Funeral Home Business, Funeral Home Marketing

A few years ago, I was working at a very stressful job. My stress manifested itself in my shoulders and kicked off daily tension headaches. I tried muscle relaxers, physical therapy and just taking pain killers and...

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Strategic Planning for Your Funeral Business (Part 2)

September 28, 2017 Funeral Home Business

In last month’s article, we talked about the benefits of a solid strategic planning process for your funeral home business. As promised, this month we’ll talk about creating a strategic planning cycle that will help...

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