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Serving LGBTQ Families: Tips for Funeral Professionals

June 18, 2020 by Jill Muenich
Featured, Funeral Home Workplace, Funeral Home Business

Each June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.

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Serving Families During the Coronavirus Pandemic: A Conversation with Lacy Robinson

May 29, 2020 by Homesteaders Life Company
Funeral Home Business

Before the Coronavirus pandemic placed restrictions on public gatherings, funeral professionals had a wide array of tools available to create meaningful, personalized funerals and memorials for their client families. While social distancing recommendations have limited the size of many end-of-life gatherings, they do not have to lessen the significance of those events for those who have lost a loved one.

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How to Adapt Your Funeral Home Website During Times of Crisis

April 17, 2020 by Alyssa McNab
Funeral Industry Trends, Featured, Funeral Home Business

While in-person support and service are limited, your funeral home’s online presence has never been more important. You have an opportunity to provide comfort and high-quality service through your funeral home website, turning it into a hub for families who need answers about what to expect for funeral services.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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What’s New in Continuing Education

February 27, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In funeral service, each day can bring new opportunities to serve client families. You’re constantly adapting to anticipate and meet their needs, which means you must have a strong background in industry trends and best practices.

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Time-Saving Tips for Funeral Professionals

November 14, 2019 by Melissa Heller
Funeral Home Workplace, Funeral Home Business

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

As funeral professionals, business owners, partners, spouses, parents, friends and humans, we all wish we had more time. In this day and age, it seems as if there is never enough to spend with grieving families, check off everything on the to-do list, connect with our own families and unwind from a busy day.

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Melissa Heller
Funeral Home Business, Preneed Marketing

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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Optimizing Your Funeral Home Website

July 12, 2019 by Luke Frieberg
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.

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What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 by Homesteaders Life Company
Funeral Home Profitability, Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four full-time and three part-time employees, and, in many rural areas, these funeral homes will be the sole provider of funeral services in their community. A number of people depend on these privately-owned businesses, yet many funeral home owners don’t have a plan in place to ensure the funeral home will continue to operate when it’s time to retire. 

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

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