Erin Creger joins Danielle Burmeister in this discussion about the importance of building trust in preneed sales and strengthening relationships in the funeral space. At the time of recording, Erin served as chief sales officer for Envision Strategic Partners and has since taken on the chief sales officer role with Security National Financial Corporation. In their chat, Erin talks about her sales background, including building, managing and motivating a team of diverse sales professionals. They also discuss the Death Care Collective, a group dedicated to building connections and empowering women in the funeral profession. Learn more about what it takes to succeed in sales and the evolution of the Death Care Collective in the seventh episode of Calling Hours.

Chapters:

2:11 · The first step.
How Erin found her way into the funeral profession

7:12 · Early wins.
The habits and mindsets that set her up for success from day one

15:13 · Lessons in leadership.
What managing people has taught her — and how it’s shaped her approach

17:49 · Navigating hard conversations.
Erin’s advice for holding teams accountable with clarity and compassion

22:09 · Leading across generations.
How she builds rapport, culture and trust within multigenerational teams

28:04 · A movement begins.
The origin story of the Death Care Collective

30:02 · Pages that sparked connection.
The first books that brought the group together

31:40 · On the nightstand.
What Erin is reading right now

33:32 · Fuel for the journey.
What’s giving her energy and inspiration today