West Des Moines, Iowa — Homesteaders Life Company, a national leader in preneed funeral funding, has announced the release of the sixth edition of Preneed Motivators. This publication provides information about the demographics, behavior and experiences of people who arrange and fund advance funeral plans.
“We’ve all heard the adage, ‘You can’t manage what you do not measure,’ a phrase that resonates more and more as successful business decisions are increasingly reliant on data-driven insights into consumers’ buying habits,” said Danielle Burmeister, Homesteaders Director-Marketing Communications. “Our newest edition of Preneed Motivators helps funeral providers make informed business decisions based on a detailed understanding of what motivates families to prearrange and – more importantly – how funeral businesses can leverage that information to serve more families.”
In addition to providing results from a biennial survey of policy owners who prearranged and funded funerals with Homesteaders, this edition of Preneed Motivators includes meaningful insights about how to act on the data to help funeral professionals strengthen how they market to and communicate with preneed and at-need families.
“The research published in the latest Preneed Motivators report reinforces that advance funeral planning continues to be highly valued by consumers,” said Homesteaders Director-Research & Insights Pam Kleese. “Nearly all policy owners report that they are ‘completely’ or ‘very’ satisfied with their decision to prearrange, and 98% would at least consider recommending prearranging.”
Preneed Motivators is now available as a free download at homesteaderslife.com/pre-need-motivators. Funeral professionals may request a printed copy of the publication by contacting their Homesteaders account executive.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Visit homesteaderslife.com to learn more.