West Des Moines, Iowa — Jill Muenich, President of the Homesteaders Solutions Group, announced today that Michelle Hartley will join the organization as Senior Business Development Manager.
“I feel so fortunate to have attracted top talent like Michelle to the Homesteaders Solutions Group,” says Muenich. “We worked closely together for many years in my prior life, and she brings nearly three decades of experience in preneed, insurance, client services and marketing to our organization. There is no doubt in my mind she will be a game-changer for Homesteaders Solutions from day one.”
Hartley will be focused on continuous development and expansion of best-in-class resources provided to funeral home customers, agents and marketing organizations through the Homesteaders Solutions Group. She will also seek ways to collaborate with Homesteaders’ account executives and strategic accounts team to identify and engage prospects and customers who will benefit from using the company’s industry-leading marketing and sales solutions.
Prior to joining Homesteaders Solutions Group, Michelle spent 29 years with National Guardian Life Insurance Company (NGL) in various functional and leadership roles including marketing, partner support, customer service and distribution solutions.
“I know being a part of the Homesteaders team is a great fit for me,” Hartley commented. “The focus on funeral homes and expanding advance planning is something important to me. Homesteaders Solutions has an array of offerings to help grow both preneed and at-need market share while improving the customer experience.” Hartley is particularly eager to connect and explore how Homesteaders Solutions can holistically grow client firms through the implementation of programs, resources and processes that result in excellent consumer experiences.
Homesteaders Solutions Group is a subsidiary of Homesteaders Life Company. It is an organization committed to developing best-in-class marketing and business solutions for funeral homes, preneed marketing organizations and professionals who share in the vision to help people design a better farewell, benefitting those they love.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.