Gary Weisenbach

Who I Am

I was born and raised in Indiana, and I earned a bachelor’s degree in marketing from the Kelley School of Business at Indiana University. I also hold an Indiana insurance license. Prior to joining Homesteaders, I spent 15 years managing a preneed marketing company. In that role, I helped funeral home owners and managers design plans and solutions to grow their preneed and at-need business.

My wife and I live in Zionsville, Ind., and we have two children. Most often, we can be found watching their sporting events or Indiana Hoosiers sports. I also direct and coordinate a “Share the Warmth” coat and blanket drive in partnership with the Caring Center of Boone County in addition to other fundraisers for our church and community.

Why I Joined Homesteaders

I joined the Homesteaders family because of our unwavering commitment to innovation and promoting the value of funeral service, the dedication of the leadership team and the passion throughout the company for our funeral home partners, agents and policyholders. I share Homesteaders’ dedication to funeral professionals and the families they serve who count on us for secure preneed funding. Every day I put my education, experience and Homesteaders’ resources to work, helping our funeral home customers plan and execute marketing strategies with a focus on growth, consistency and long-term success.

What I Do

I have a strong desire to build relationships with my customers – listening to their needs and working closely with them to uncover their unique opportunities and challenges. I have recruited, interviewed and managed high-performing preneed agents. I have educated families at kitchen tables. Using my marketing background and decades of experience in the profession, I help customers create and implement comprehensive, customized success plans that match the strengths of their funeral home and the needs of their communities.