In 2006, 2,998 American flags were placed at Homesteaders Life Company’s campus in West Des Moines, Iowa, transforming it into the Healing Field of Central Iowa. This inspiring memorial to the victims of September 11, 2001 was visited by more than 30,000 people including guests from many U.S. states and several countries.
The event, which coincided with Homesteaders' centennial, raised in excess of $110,000 to be distributed between Hospice of Central Iowa (now known as EveryStep) to help ensure peace of mind for patients and families who are on the end-of-life journey and to the Funeral Service Foundation in support of funeral service and allied professionals.