Part 1: What You Should Know About People Who Prearrange
Part 2: What Happens When People Consider Prearranging
Part 3: What People Experience During and After Prearranging
There are many factors that lead people to prearrange and there is certainly an average age people begin to do so, based on data we’ve collected. Explore the most common factors that lead people to prearrange, average ages to prearrange and the benefits of prearranging at a younger age.
Investing in a market analysis, rooted in market research, can uncover information about trends that may impact the future of your funeral home business. Subsequently, the insights you gain enable you to build meaningful connections with your client families and potential consumers, which can help position your funeral home for further future success.
Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.
While texting is not a typical form of communication for the funeral industry, it may be time to consider adding a new option to your aftercare program. Explore three case studies of real funeral home customers who utilized our text-based aftercare program.
An emerging segment of people, often referred to as “nones,” belong to a group of religiously unaffiliated Americans who are rising in numbers. Because of this trend, more and more families request non-religious services where the focus is on celebrating their loved one’s life rather than an afterlife in which they don’t necessarily believe. As the number of “nones” climbs, it’s vital for funeral homes to keep pace with changing consumer preferences.
Unconventional funerals have the flexibility of taking a more personalized approach, incorporating elements that were important to the loved one being honored without the structure and boundaries of a religious ceremony. Discover four tips for hosting meaningful funeral services for “nones.”
For Grief is a resource that connects individuals to grief support events, information and courses to help them navigate the loss of a loved one – or provide support for someone who has.
Hosting a holiday memorial service at your funeral home offers a meaningful way to reconnect with these families and provide the emotional space necessary to remember their loved ones. Discover a few memorial service ideas to help make your event successful.
Many of your client families are experiencing holiday “firsts” without their loved ones and are looking for support and guidance on how to establish new meaningful traditions for themselves and their families. Here’s a list of commonly celebrated holidays and ideas for how to provide opportunities for your families to remember and recognize the lives of their loved ones throughout the year.
Find answers to common questions about what’s now possible with online funeral planning and what that means for your funeral home business and client families.
eFuneral helps you reach a new group of consumers who want to plan online. Their easy-to-use online planning tool integrates your brand, offerings and prices so preneed and at-need families can experience the very best your firm has to offer – all from the comfort of home.
| Motivator | Significantly higher for... |
| Friend/Family Member Recently Died | Widowed individuals, people with a religious affiliation and Generation Jones |
| Finally Comfortable with the Idea | People with a religious affiliation |
| Finally Reached the Right Age | Individuals who are not married |
| Finally Had Money to Do It | Women, people who do not choose cremation, widowed individuals and individuals who are not married |
| Finally Knew Arrangements I Wanted | People who choose cremation, people with no prior funeral planning experience and people with a religious affiliation |
| Spouse Wanted to Do It | Men |
| Recently Prepared/Updated My Will | Generation Jones |
| Knew Someone Who Did It | Women and people with no prior funeral planning experience |
For Grief is a resource that connects individuals to grief support events, information and courses to help them navigate the loss of a loved one – or provide support for someone who has.
While texting is not a typical form of communication for the funeral industry, it may be time to consider adding a new option to your aftercare program. Explore three case studies of real funeral home customers who utilized our text-based aftercare program.
Homesteaders’ Seasons of Change presentation kit is designed for preneed counselors to hand-deliver to client families following their loved one’s service. This aftercare kit includes an aftercare survey, a checklist of helpful things that must be done after the loss of a loved one and a funeral and memorial planning guide to help surviving family members begin making their own final arrangements. The kit is available to order on Homesteaders Marketing Order System. Contact your Homesteaders account executive to learn more about this resource.
Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families.
Getting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.
So how do you decide which events to get involved with — and when you do get involved, how do you help ensure that your efforts are successful? These tips can help you plan your event sponsorship or participation and engage with your community during and after the event.
Investing in a market analysis, rooted in market research, can uncover information about trends that may impact the future of your funeral home business. Subsequently, the insights you gain enable you to build meaningful connections with your client families and potential consumers, which can help position your funeral home for further future success.
Homesteaders is proud to work with some of the nation’s top-producing funeral home marketing organizations. Our affiliated marketing organizations have proven systems and support that can take your preneed program to the next level.
Learn why funeral home marketing is important, how you can get started and tips to keep in mind.
How can your firm ensure your client families will stay loyal to your firm and refer others who will do the same? Here are a few best practices for earning referrals for your funeral home:
With more consumers reviewing and vetting your funeral home’s services online, you need to ensure your firm’s online review reputation paints an accurate picture that motivates consumers to choose you over your competitors. And once you receive a review, you need to know how to act on it.
Hosting a preneed presentation helps you leverage your skills to share the benefits of prearranging. Not only will you help educate families about this important service, but you’ll also have the chance to showcase your facilities and the exceptional events your firm is capable of hosting. Here are a few considerations to keep in mind as you plan a community presentation:
Homesteaders’ Community Engagement Program is designed to help you plan and execute successful group presentations in your area. These easy-to-use tools can help you generate leads, schedule appointments and close preneed sales. In each digital kit, you'll find a PowerPoint presentation, planning guides and promotional materials.
Successful funeral professionals understand the importance of connecting with individuals and families in their community – both inside and outside of the funeral home. Taking an active approach to becoming part of your community not only showcases your firm in a positive light but can also give your business a PR boost with an increase in brand awareness, helping your funeral home stand out from your competitors.
In addition to the discussions you have with families every day, there are many other ways to reach out to members of your community. Your funeral home’s social media channels offer another place to encourage those important conversations. The content you post could be the starting point for a family to contact you for further information about your services.
Find answers to common questions about what’s now possible with online funeral planning and what that means for your funeral home business and client families.
All services are not equal, but it can be challenging for funeral professionals to articulate the value of their services in a way that families can understand. Here are a few ways you can better communicate the value of your services:
eFuneral helps you reach a new group of consumers who want to plan online. Their easy-to-use online planning tool integrates your brand, offerings and prices so preneed and at-need families can experience the very best your firm has to offer – all from the comfort of home.
Successful funeral professionals understand the importance of connecting with individuals and families in their community – both inside and outside of the funeral home. Taking an active approach to becoming part of your community not only showcases your firm in a positive light but can also give your business a PR boost with an increase in brand awareness, helping your funeral home stand out from your competitors.
Empathy surveyed 1,500 individuals who had recently experienced the death of an immediate relative to learn more about what they really went through. What they found in the first Cost of Dying Report was eye-opening: after loss, many families are stretched to their limit, and that inspired them to dive even deeper for their latest report.
How can your firm ensure your client families will stay loyal to your firm and refer others who will do the same? Here are a few best practices for earning referrals for your funeral home:
Funeral professionals have an increasing number of resources available to help families begin conversations about memorialization. When you facilitate these important discussions among family members, you’ll establish your firm as a resource that families can turn to when they need your services.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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