Price vs. Value

Download the white paper to learn how to earn customer satisfaction and referrals. 

Price vs. Value White Paper

Your client families will be more likely to recommend your funeral home if they feel they have received their "money's worth" - the value of the experience you provided matched or exceeded the price they paid.

Price vs. Value provides insights that will help you:

  • Meet the demands of "price shopper" families
  • Gain an advantage over your competitors
  • Train your staff to communicate your firm's value

By learning to compete on value, you can turn the focus of the conversation from "what I spent" to "what I received." As a result, you'll earn satisfied customers who will be more likely to recommend your services to their friends and family members.

Download the White Paper