The Benefits of Preneed

The way funeral home owners and operators view their businesses is changing, which opens up opportunities to strengthen long-term client family relationships and build new ones.

In this white paper, you’ll get practical tips on how to:

• Reduce jargon to increase awareness and understanding of advance funeral planning.
• Develop clear messaging that builds trust.
• Offer educational resources that help earn referrals.
• Leverage earned media to tell your funeral home’s story.
• Establish yourself as a subject matter expert on funeral planning.