What Aftercare Is and Why It's Important
A family's experience with your funeral home doesn't end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing aftercare that offers much-need resources during difficult times and helps extend relationships within the community you serve.
Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while others may benefit from aftercare for months or even years. Providing support during this critical time can endear families to your firm and help grow your funeral home business. Here are just a few ways that a strong aftercare program can benefit your firm while offering remarkable service to your client families.
Keep reading to discover how your firm can start an aftercare program, generate new aftercare ideas to enhance your current offerings and find additional grief support resources to share with client families, or use the quick links above to jump to the sections that interest you.