Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Aemelia Tripp

Aemelia Tripp is a Marketing Communications Specialist at Homesteaders Life Company.

Recent Posts

How AI Can Be Used in Funeral Services

July 13, 2023 by Aemelia Tripp
Funeral Industry Trends, Featured

Generative Artificial Intelligence (AI) is a burgeoning tool I’m sure you’ve heard about lately, but how can you use it or should you even use it in the funeral industry? There are various AI tools available for content writing and image and video creation. In this post we will focus on tips for content writing with AI for funeral services.

Read More

Questions to Ask to Help Customize Funeral Services

June 15, 2023 by Aemelia Tripp
Featured, Funeral Home Business

As funeral professionals, you strive for kindness and respect toward your client families to help them feel as comfortable as possible when sharing details about their loved one. While respect has always been paramount, best practices in respect have evolved as we learn more about language and empathy. The questions you ask families can become the foundation of curiosity and understanding them or their loved one. Questions can also lead to details about a loved one that you can incorporate into a meaningful and customized funeral service. We’ve gathered some helpful questions from Homesteaders employees who have firsthand experience working in funeral homes. We hope these questions will provide inspiration and ideas that you can incorporate into your questions list when meeting with clients and client families.

Read More

Is There a Right Age to Make Funeral Plans?

May 11, 2023 by Aemelia Tripp
Featured, Funeral Planning

Short answer to the title question: it varies! Longer answer: there are many factors that lead people to prearrange and there is certainly an average age people begin to do so, based on data we’ve collected. However, even the average data doesn’t tell the whole story. Let’s dive into the most common factors that lead people to prearrange, average ages to prearrange, and the benefits of prearranging at a younger age, and we’ll see if we can find an answer to this question together.

Read More

What Classic American Literature Teaches Us About Grief

April 27, 2023 by Aemelia Tripp
Featured

Copious learnings about death and grief exist in novels, memoirs, plays, films, poems and oral histories across time and places all over the world. Although many authors throughout history have written poignantly about death, such as Isabel Allende, Leo Tolstoy, Shakespeare, Virginia Woolf and more contemporary authors like Chimamanda Ngozi Adichie and Joan Didion (just to name a few), today we will focus on 19th and 20th century American authors and what they can teach us about death and grief.

Read More

Final Disposition Options for Families Who Choose Cremation

March 23, 2023 by Aemelia Tripp
Funeral Industry Trends, Featured

Cremation has exploded in popularity in recent years. According to a CANA (the Cremation Association of North America) publication The Cremationist, the national cremation rate for 2021 was 57.5%. Among Homesteaders’ policyholders who prearranged, the cremation rate for 2022 was 57.0%. Here are thoughts from families who chose cremation services. While it’s not the most environmentally friendly method for disposition, cremation does have several eco-benefits. Families who choose cremation often forgo traditional caskets, which saves on resources like wood, metal and concrete – as well as the energy used to produce them. Cremation often takes up less space in a cemetery or none at all if the urn is kept at home or the ashes are spread on private property.

Read More

Meaningful Mementos for Funeral Services

February 2, 2023 by Aemelia Tripp
Featured, Funeral Home Business

The secret to adding meaningful touches to funeral services is to ask families questions about their loved one to get to know their passions, preferences and what brought them joy in life. You might be surprised how a small fact about a person influenced big parts of their life. Using this personalized knowledge, and a little out-of-the-box thinking, you can create a meaningful memory for the grieving family and let them know how much you care.

Read More

How Funeral Professionals Can Connect to the Evolving Consumer

December 29, 2022 by Aemelia Tripp
Featured, Funeral Home Business

It’s critical to keep up with the latest trends in the funeral profession, to know how each generation responds to these trends and why they decide to prearrange their funerals. With that knowledge, you can better connect with your client families and share the benefits of preneed in meaningful ways.

Read More

Funeral Business Leadership Series: Part 3 - Leading in the Community

November 17, 2022 by Aemelia Tripp
Funeral Industry Trends, Featured, Funeral Home Business

This is the final post in a series of three blog posts showcasing how small improvements can help you become a business leader in your industry and community. In the first post, we discussed Leading the Business, in the second post we discovered Leading a Team and in this third post, we will cover how to be a leader in your community, including establishing yourself as a thought leader, joining community groups, hosting community events and boosting your digital marketing efforts.

Read More

Funeral Business Leadership Series: Part 2 - Leading a Team

November 10, 2022 by Aemelia Tripp
Funeral Industry Trends, Featured, Funeral Home Business

This is the second in a series of three blog posts showcasing how small improvements can help you become a business leader in your industry and community. In the first post, we discussed Leading the Business, and in this second post, we will cover how to hire, manage and retain an exceptional team of funeral professionals.

Read More

Funeral Business Leadership Series

November 10, 2022 by Aemelia Tripp
Funeral Industry Trends, Funeral Home Business

From staying up to date on industry trends, hiring the right people for your business to even marketing and community outreach, you are focused on running and growing your funeral home business. We know it can be exhausting, but we’re here to help! This series of three blog posts showcases how small improvements can help you become a business leader in your industry and community.

Read More