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How To Recruit And Retain Millennial Employees

March 21, 2019 by Steve Shaffer
Funeral Industry Trends, Funeral Home Workplace

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. In fact, millennials are expected to make up 50% of the general workforce by 2020. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences. Discover what you can start doing today to more easily recruit and retain millennial employees.

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

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How to Create Memorable Online Obituaries

December 06, 2018 by Alyssa McNab
Funeral Industry Trends

When George H.W. Bush, the 41st president of the United States, died last week, the news was quickly met with an outpouring of online content honoring his memory. The tributes demonstrated the full power of digital platforms for memorialization. People across the globe could view memorials in many different forms – articles, photos, videos, timelines and illustrations – and interact with them almost instantly.

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 by Sarah Loghry
Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind, but many also have a special meaning to those who wrote them. Here are six famous funeral songs and the lesser-known stories behind how they came to be.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 by Sarah Loghry
Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, former CEO of Coopera and current CEO of PolicyWorks, LLC, it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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Common Purpose: Hospice Partnerships that Work

June 02, 2016 by Kim Medici Shelquist
Funeral Industry Trends

“Each one of us has the need to avoid this issue, yet each one of us has to face it sooner or later. If all of us could make a start by contemplating the possibility of our own death, we may effect many things, most important of all the welfare of our patients, our families and finally perhaps our nation.”

On Death and Dying, Elisabeth Kubler-Ross, M.D.

Creating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.

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How Funeral Professionals Can Build Relationships with Hospices (Part 2)

December 17, 2015 by Kim Medici Shelquist
Funeral Industry Trends

In last week’s post, I explained how hospice care professionals sometimes serve as “gatekeepers” for a significant number of families who need funeral service. Instead of being a negative attribute, however, this presents opportunities to forge lasting professional relationships and identify clients who will benefit from your services.

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How Funeral Professionals Can Build Relationships with Hospices (Part 1)

December 10, 2015 by Kim Medici Shelquist
Funeral Industry Trends

“Seek first to understand, then to be understood.”

The late Stephen Covey made this concept #5 on his list of “The 7 Habits of Highly Effective People,” but long before that, St. Francis of Assisi made it part of his prayer for divine guidance. Perhaps nowhere are these words more relevant than in the efforts to form effective relationships between funeral service and hospice care professionals. There are certainly existing areas of mutual understanding between the two professions. End-of-life and death care professions tend to be those where only the most passionate individuals survive. It’s rare to meet a funeral or hospice professional who views the job as just another way to pay the bills. We are passionate about our work!

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3 Funeral Industry Trends Your Firm Should Embrace

August 04, 2015 by Steve Shaffer
Funeral Industry Trends

We have spent a lot of time discussing shifting consumer preferences recently, and I believe we can all approach these changes with renewed optimism and enthusiasm. Unprecedented opportunities exist to provide innovative services that client families really want and need – and by doing so, we can promote the value of funeral service in our communities.

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