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Lessons in Creativity from Duncan Wardle

October 08, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

At first glance, people may not view funeral service as creative or artistic work. When people think of funeral service, they may think of the procedures, the familiar ceremony, the burial or cremation, etc. Many funeral professionals are experts, but according to Duncan Wardle, “The single biggest barrier to innovation is your own expertise.”

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Today's Fundamentals for Marketing Your Funeral Home

August 26, 2021 by Welton Hong
Funeral Home Marketing, Funeral Industry Trends, Featured

The digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.

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Amazing Community Outreach Ideas

August 19, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

Marketing your firm looks a lot different these days. With social media and digital marketing, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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7 Environmentally Friendly Funeral Ideas

April 22, 2021 by Sarah Loghry
Cremation, Funeral Industry Trends, Featured Article

The topic of “going green” comes up frequently in my family. My sister is a dedicated environmentalist who is trying to save the oceans, my mom wants to save the trees and my dad just wants to save on his electric bill. I grew up understanding the importance of “reduce, reuse, recycle,” and I try to practice it as often as I can. I have reusable grocery bags, I make sure to turn off all the lights when I leave a room and when I first learned about eco-friendly funerals, I made sure to pass the information along to my family.

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How to Adapt Your Funeral Home Website During Times of Crisis

April 17, 2020 by Alyssa McNab
Funeral Industry Trends, Featured, Funeral Home Business

While in-person support and service are limited, your funeral home’s online presence has never been more important. You have an opportunity to provide comfort and high-quality service through your funeral home website, turning it into a hub for families who need answers about what to expect for funeral services.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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Creative Funeral Service Ideas During the Coronavirus Pandemic

April 03, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Customer Service, Funeral Home Social Media

Over the past few weeks, two friends of my teenage daughter each lost their fathers unexpectedly. Our family has felt the heartbreak on many different levels. We are heartbroken for those families. We are heartbroken that we have lost friends. But most of all, we are heartbroken because we are not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache knowing these families are not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

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Women's History Month and the Power of Female Funeral Professionals

March 12, 2020 by Sarah Loghry
Funeral Industry Trends, Featured, Industry Events

Women’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year celebrates the 100th anniversary of the 19th Amendment, which gave women the right to vote. This monumental occasion has been marked by several national celebrations, including TIME’s “100 Women of the Year Project.”

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How To Recruit And Retain Millennial Employees

March 21, 2019 by Steve Shaffer
Funeral Industry Trends, Funeral Home Workplace

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. In fact, millennials are expected to make up 50% of the general workforce by 2020. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences. Discover what you can start doing today to more easily recruit and retain millennial employees.

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

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