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How to Adapt Your Funeral Home Website During Times of Crisis

April 17, 2020 by Alyssa McNab
Funeral Industry Trends, Featured, Funeral Home Business

While in-person support and service are limited, your funeral home’s online presence has never been more important. You have an opportunity to provide comfort and high-quality service through your funeral home website, turning it into a hub for families who need answers about what to expect for funeral services.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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Creative Funeral Service Ideas During the Coronavirus Pandemic

April 03, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Customer Service, Funeral Home Social Media

Over the past few weeks, two friends of my teenage daughter each lost their fathers unexpectedly. Our family has felt the heartbreak on many different levels. We are heartbroken for those families. We are heartbroken that we have lost friends. But most of all, we are heartbroken because we are not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache knowing these families are not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

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Women's History Month and the Power of Female Funeral Professionals

March 12, 2020 by Sarah Loghry
Funeral Industry Trends, Featured, Industry Events

Women’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year celebrates the 100th anniversary of the 19th Amendment, which gave women the right to vote. This monumental occasion has been marked by several national celebrations, including TIME’s “100 Women of the Year Project.”

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How To Recruit And Retain Millennial Employees

March 21, 2019 by Steve Shaffer
Funeral Industry Trends, Funeral Home Workplace

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. In fact, millennials are expected to make up 50% of the general workforce by 2020. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences. Discover what you can start doing today to more easily recruit and retain millennial employees.

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

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How to Create Memorable Online Obituaries

December 06, 2018 by Alyssa McNab
Funeral Industry Trends

When George H.W. Bush, the 41st president of the United States, died last week, the news was quickly met with an outpouring of online content honoring his memory. The tributes demonstrated the full power of digital platforms for memorialization. People across the globe could view memorials in many different forms – articles, photos, videos, timelines and illustrations – and interact with them almost instantly.

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 by Sarah Loghry
Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind, but many also have a special meaning to those who wrote them. Here are six famous funeral songs and the lesser-known stories behind how they came to be.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 by Sarah Loghry
Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, former CEO of Coopera and current CEO of PolicyWorks, LLC, it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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