When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.
Another important consideration for funeral business technology solutions, however, is how they can help improve your client families’ experience with your funeral home. Funeral homes that implement tools to offer convenience, better service and personalized experiences earn the loyalty and referrals of the clients they serve.
Online Funeral Planning
Consumers are increasingly turning to online resources to help them learn about their options and complete purchases. Your funeral home has an opportunity to serve even more families by offering seamless online tools to help them learn about their options and make funeral plans.
An effective online funeral planning tool guides website visitors through the arrangement process, offering context along the way to help them make informed decisions about the services they want. It should also provide the option for clients to complete the entire planning process from start to finish.
To build strong, lasting relationships with the families you’ve served, you need to be able to connect with them through timely and relevant communications. Text messaging is an effective way to connect with client families during the times when they need support, including as part of your aftercare program.
A text-based aftercare program must provide meaningful dialogue for each family, which is why it is so important to choose a solution that allows them to connect with live responders. This personal connection will help you better understand what your client families need in the months following the services.
Business Profiles and Reviews
Your funeral home website is a vital foundation for your firm’s online presence, but you also need to be mindful of how your brand is represented on other platforms. Business listings such as your Google Business profile offer a prominent place to share information about what you offer and what differentiates you, in addition to providing online reviews from your customers.
As noted in the article linked below, text-based aftercare is also a great way to encourage those valuable reviews from the families you serve. The average partner funeral home using text-based aftercare from Homesteaders Solutions earned 16 five-star reviews within the first week, and 97% of partner funeral homes were ranked #1 in their market on Google.
Funeral Home CRM
You know how important it is to have a system that allows you to manage information about the families you serve. Although a robust funeral home customer relationship management (CRM) system can certainly help reduce administrative burdens by keeping information in a central location, its power is in the opportunities it provides to help you connect with families at the right time, through the right channels and with the right messages.
What would it mean for your business if you had a tool that could help manage a steady flow of leads, improve customer service, maintain connections with client families and much more? All of this is possible if you choose a funeral home CRM system that meets your firm's needs.
At Homesteaders, we’re continuously innovating to bring effective solutions to our funeral home customers – including options for each of the funeral home technology needs listed above, which are offered through Homesteaders Solutions. To learn more about the programs and tools that are available to help your firm connect with more families and provide an even better experience for them, request a Homesteaders Solutions demo.