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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

Resources to Help Your Funeral Home Stay Ahead in 2024

April 11, 2024 by Homesteaders Life Company
Featured, Funeral Home Business

Homesteaders’ 2023 annual report is now available, and we’re grateful to share what we accomplished during another outstanding year at Homesteaders. We have a lot to celebrate, including offering double-digit growth rate increases in the first quarter of 2023 and again in January of 2024. It’s just one example of how our solid financial position helps our customers get – and stay – ahead.

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What We’re Looking Forward to at 2024 Conventions

March 21, 2024 by Homesteaders Life Company
Featured, Funeral Home Business

2024 convention season has arrived, and we are excited for what’s in store this year! From thoughts on why conventions are important to what we’re looking forward to and which conventions we will attend, some of Homesteaders’ senior account executives share their thoughts below.

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Why Families Prearrange: Trends Funeral Professionals Need to Know

December 12, 2023 by Homesteaders Life Company
Funeral Industry Trends, Featured

Not all families have an opportunity to prepare for or understand their loved one’s end-of-life wishes. In situations where death occurs unexpectedly, the process of planning a meaningful service or celebration of life without their loved one’s input can take an emotional and financial toll on the family members they left behind. That is why it is important to ensure families know that making advance funeral plans can help relieve that burden for their loved ones. 

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3 Common Missed Opportunities to Increase Preneed Sales

December 12, 2023 by Homesteaders Life Company
Funeral Home Marketing, Featured, Funeral Home Business

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our latest policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

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Build a Successful Funeral Home Social Media Strategy

December 12, 2023 by Homesteaders Life Company
Featured, Funeral Home Social Media

At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, nearly 75% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.

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What Motivates the Baby Boomer Generation to Prearrange?

December 12, 2023 by Homesteaders Life Company
Featured, Funeral Planning

As Baby Boomers begin thinking about end-of-life issues, funeral professionals should understand their attitudes and preferences. Whether or not someone from this generation is ready to make advance funeral plans for themself, their perceptions of funeral service will shape how funeral professionals promote the value of their services.

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Personalize Your Experience at the 2023 NFDA Convention

August 3, 2023 by Homesteaders Life Company
Featured, Industry Events

The end of summer is rapidly approaching – and so is the 2023 National Funeral Directors Association International Convention & Expo, which heads to Las Vegas, September 10-13. An earlier start to the convention this year means a shorter wait until we can reconnect and share ideas, best practices and new tools for reaching more families in your communities and continuing to build upon the exceptional standard of service you provide.

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How to Reap More Benefits from Your Funeral Home’s Online Reviews

January 26, 2023 by Homesteaders Life Company
Funeral Home Marketing, Featured

If you’re in the mood to try out a new restaurant, where do you begin your search to find the perfect dinner spot? Chances are, you do a quick online search for “best restaurant near me” and start vetting your options based on a restaurant’s number of online reviews, star rating and customer feedback. As you narrow your search, do you weed out restaurants with zero reviews? How about restaurants with less than three stars? Consumers follow this same process when they begin their search for a “funeral home near me.”

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A Guide to Online Funeral Planning for Funeral Professionals

August 11, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

As the world experiences tremendous changes in technology and consumer buying habits, funeral professionals need solutions that help them adapt to and anticipate these opportunities. One of the major developments in funeral service is a shift to online and digital services – including online funeral planning tools.

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Funeral Home Technology Solutions to Grow Your Business

June 24, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

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