For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.
Know Your Audience
Getting started in the right way means having all of the information you need at your fingertips. We have more data available than ever before, allowing us to truly understand the specific needs of the families you serve. A thorough market and needs analysis allows you to take a look at your community, your business and the trends that could affect both into the future. This may seem like a daunting task, but your Homesteaders Account Executive can work with you to not only complete the analysis, but then put that information to use for you.
Engage Your Community
One of the most effective ways to help people in your community understand the value of funeral service is to educate them. Group presentations are a great opportunity to help those in your community learn about the components of a meaningful service and how to make a plan. Now, more than ever, it is important to find new ways to engage people and deliver this message. Many of the same best practices apply whether you’re sharing information in person at a dine-and-learn event or presenting remotely during times when we can’t meet in person.
Care for Your Families
While it may be a no-brainer to care for the families you serve, having a strong aftercare program that will build your business takes commitment. It can be challenging to provide meaningful ongoing support to families in the weeks and months following their loss while balancing your growing at-need case load. What if there was a way for you to offer personalized support to every family without requiring additional time from you and your staff?
Domanicare’s industry-leading text-based aftercare program extends meaningful service and support to every family. Coupled with real-time compassionate support behind every text, Domanicare offers thoughtful family follow up and an increase in customer satisfaction through free, online grief support.
Improve Your SEO
Online search engines like Google have become the new yellow pages. Families needing to find a funeral provider will likely turn to the internet for their search. Where you fall in that search is important. Fortunately, there are simple ways to improve your position and bring you closer to the top of the page.
Did you know that online reviews impact nearly 70% of all purchase decisions? It’s true – 90% of consumers will read your online reviews before they ever walk through your door*. That is why Domanicare incorporates online review management into their aftercare, focusing on both quality and quantity when generating reviews. And they’re very successful – Domanicare has helped partner funeral homes generate more than 10,000 five-star reviews. In fact, 97% of those funeral homes are ranked #1 in their market on Google, bringing them to the top of the list.
Like yours, our goal at every touchpoint is to provide exceptional service that turns satisfied customers into loyal brand advocates. Homesteaders works around the clock with best-in-class service providers to connect you with more families, offering the support you and your staff need to provide exceptional experiences and serve more families. Contact your account executive to learn more about any of these high-impact marketing ideas to help you do more, better.
* Forbes Magazine, April 2018