Homesteaders Blog

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral...

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities...

During this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to...

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those...

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited...

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy,...

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...