Funeral Home Marketing Trends for 2019

November 29, 2018 Funeral Home Marketing, Pre-need Marketing, Funeral Home Social Media

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 Funeral Home Business, Funeral Home Marketing

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...

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Become the One Funeral Home Families Consider for Pre-need Funeral Planning

May 24, 2018 Funeral Home Marketing, Funeral Home Business, Pre-need Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

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6 Tips for Reinventing Your Funeral Home Marketing Strategy

February 22, 2018 Funeral Home Marketing

My first encounter with “traditional” marketing was during an internship in college. I was asked to write an ad for a radio station, and I had no idea what to do. I had spent four years of college learning about...

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5 Things to Know about Families Who Prearrange

January 18, 2018 Pre-need Marketing, Funeral Home Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...

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3 Ways Your Funeral Home Website Can Make a Better First Impression

December 07, 2017 Funeral Home Marketing

‘Tis the season for online shopping. During the holidays, I avoid physical stores like the plague. Generally, I stick to trusted sites like Target and Amazon, but sometimes I’m looking for a really specific item and...

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7 Tips to Generate Word-of-Mouth Referrals for Your Funeral Business

October 19, 2017 Funeral Home Business, Funeral Home Marketing

A few years ago, I was working at a very stressful job. My stress manifested itself in my shoulders and kicked off daily tension headaches. I tried muscle relaxers, physical therapy and just taking pain killers and...

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How to Ensure Your Pre-need Program Aligns with Your Funeral Home Brand

August 24, 2017 Funeral Home Marketing, Pre-need Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...

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SEO Fixes for Your Funeral Business Website

August 10, 2017 Funeral Home Marketing

When was the last time you conducted an online search and explored past the first page of search engine results? If you’re like the majority of search engine users, you probably rarely even bother to pay attention to...

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 Pre-need Marketing, Funeral Home Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...

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