Homesteaders Blog

The Importance of Community Presentations

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

How to Plan a Successful Community Presentation

Finding new ways to market your funeral home can sometimes be frustrating, especially if you’ve tried ideas in the past that didn’t provide an immediate return on your efforts. One approach that has seen recent growth is holding community presentations about advance funeral planning. In fact, funeral homes who have successfully executed group presentations have reported that as many as 75% of those who attend set up future appointments to discuss their preneed options.

3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work that matters for people who care.”

Optimizing Your Funeral Home Website

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.

4 Stats to Know for Your Digital Funeral Home Marketing

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.

How to Promote Your Funeral Business at a Community Event

During this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year – or opting out entirely – isn’t likely to help you earn referrals and new business.

Common Funeral Home Marketing Mistakes (and How to Avoid Them)

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

5 Funeral Service Trends that Can Boost Your Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

Budget-Friendly Community Outreach Ideas for Your Funeral Home

“What if we hosted a monthly classic movie series for our community? What about setting up a May Day basket delivery network? How about organizing a Mother’s Day brunch?”

It’s a lot of fun to brainstorm ways to grow your funeral business – but when it’s over, it’s time to get practical about whether your ideas will fit within a reasonable budget. On the bright side, those constraints can also offer more opportunities to be creative.

Low-Cost Video Tools for Your Funeral Home Marketing

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create an effective marketing video at little to no cost. Here are a few ways to get started.