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Tips for Expanding Your Reach with Facebook

January 20, 2022 by Bill Johnston
Funeral Home Marketing, Featured, Funeral Home Business

Do you own or operate the funeral home of choice in your community? The funeral home that’s served the longest, does the most calls and, because of its impeccable reputation, enjoys powerful word-of-mouth advertising? If the answer is yes, and if you and those that came before you have done everything right, how many years did it take to become the funeral home of choice? Fifty years? One hundred years? Some funeral home of choice clients began as early as the mid-1800s.

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The Funeral Home Marketing Plan Series

January 19, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Do you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.

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What a Funeral Home Marketing Plan Is and Why It’s Necessary

December 16, 2021 by Amy Johnson
Funeral Home Marketing, Featured

Developing a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.

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How Community Funding Can Benefit Your Funeral Home

November 11, 2021 by Melissa Heller
Funeral Home Marketing, Featured, Funeral Home Social Media

It is a story that is all too familiar to funeral professionals – a family experiences the tragic and unexpected death of a loved one. Your funeral home may reduce the cost or even donate services to the family, but still needs to cover cash advance items like the obituary placement, cemetery open and close, death certificate filing and more. In an effort to help the family cover those costs, a friend or relative sets up a fundraiser using a popular online fundraising platform.

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5 Ways to Honor Veterans in Your Community

October 28, 2021 by Amy Johnson
Funeral Home Marketing, Featured

So many men and women have dedicated their lives to answering our nation’s call, and many ask for nothing in return. These individuals have proven their devotion to our country, and we owe them the same devotion and gratitude in return.

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Lessons in Creativity from Duncan Wardle

October 08, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

At first glance, people may not view funeral service as creative or artistic work. When people think of funeral service, they may think of the procedures, the familiar ceremony, the burial or cremation, etc. Many funeral professionals are experts, but according to Duncan Wardle, “The single biggest barrier to innovation is your own expertise.”

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Today's Fundamentals for Marketing Your Funeral Home

August 26, 2021 by Welton Hong
Funeral Home Marketing, Funeral Industry Trends, Featured

The digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.

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Amazing Community Outreach Ideas

August 19, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

Marketing your firm looks a lot different these days. With social media and digital marketing, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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High Impact Marketing Ideas for Your Firm

April 30, 2021 by Melissa Heller
Funeral Home Marketing, Featured

For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.

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4 Things We Learned in 2020

March 19, 2021 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Last year was challenging, to say the least. Funeral service was put to the test as the coronavirus pandemic took hold and spread across the country. While we are far from done battling this pandemic, there are many reasons to be optimistic about the future. Here are a few takeaways we discovered from an otherwise chaotic year.

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