Get the latest funeral business insights, research and trends that can help grow your business.
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Many funeral professionals have already experienced the benefits of hosting community presentations. The success of these presentations depends on the presenter being able to demonstrate expertise, skillfully answer questions and adjust the content to meet the needs of the audience. Here’s how you can accomplish those items during your own presentations and improve the way you share the advantages of planning ahead with your community.
Read MoreAs you know, few concepts can ever truly be divided into an even 50-50 split. Real life is rarely that clean and simple. But when it comes to independent funeral home owners considering the topic of online reviews, I've discovered a virtually perfect balance of "true-blue believers" and "heels-dug-in nonbelievers."
Read MoreHosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.
Read MoreFinding new ways to market your funeral home can sometimes be frustrating, especially if you’ve tried ideas in the past that didn’t provide an immediate return on your efforts. One approach that has seen recent growth is holding community presentations about advance funeral planning. In fact, funeral homes who have successfully executed group presentations have reported that as many as 75% of those who attend set up future appointments to discuss their preneed options.
Read More“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work that matters for people who care.”
Read MoreSmart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.
Read MoreThe way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.
Read MoreDuring this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year – or opting out entirely – isn’t likely to help you earn referrals and new business.
Read MoreMarketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.
Read MoreSuccessful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business.
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