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Lessons in Creativity from Duncan Wardle

October 08, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

At first glance, people may not view funeral service as creative or artistic work. When people think of funeral service, they may think of the procedures, the familiar ceremony, the burial or cremation, etc. Many funeral professionals are experts, but according to Duncan Wardle, “The single biggest barrier to innovation is your own expertise.”

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Today's Fundamentals for Marketing Your Funeral Home

August 26, 2021 by Welton Hong
Funeral Home Marketing, Funeral Industry Trends, Featured

The digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.

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Amazing Community Outreach Ideas

August 19, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

Marketing your firm looks a lot different these days. With social media and digital marketing, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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High Impact Marketing Ideas for Your Firm

April 30, 2021 by Melissa Heller
Funeral Home Marketing, Featured

For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.

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4 Things We Learned in 2020

March 19, 2021 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Last year was challenging, to say the least. Funeral service was put to the test as the coronavirus pandemic took hold and spread across the country. While we are far from done battling this pandemic, there are many reasons to be optimistic about the future. Here are a few takeaways we discovered from an otherwise chaotic year.

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How to Get Repeat Visitors to Your Funeral Home Website

July 02, 2020 by Barb Bloomquist
Funeral Home Marketing

Think about the websites you visit frequently. What is it about those sites that keeps you going back? Is it simply a search for more information about their products and services? Is it interesting content on topics and issues you value? Or a particular blogger’s expertise?

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Tips for Connecting with Client Families Online

May 01, 2020 by Melissa Heller
Funeral Home Marketing, Featured

We know you’re working to stay connected to families in your community throughout the Coronavirus pandemic, so we’ve created a roundup of our most popular blog posts that feature ways to reach client families online. From Facebook events to optimizing your funeral home website, you’ll find a wealth of tips below to help you reach client families while practicing social distancing.

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Easy Ways to Improve Your Community Presentations

February 06, 2020 by Alyssa McNab
Funeral Home Marketing, Featured

Many funeral professionals have already experienced the benefits of hosting community presentations. The success of these presentations depends on the presenter being able to demonstrate expertise, skillfully answer questions and adjust the content to meet the needs of the audience. Here’s how you can accomplish those items during your own presentations and improve the way you share the advantages of planning ahead with your community.

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Earning Great Online Reviews for Your Funeral Business

January 30, 2020 by Welton Hong
Funeral Home Marketing, Featured, Guest Post

As you know, few concepts can ever truly be divided into an even 50-50 split. Real life is rarely that clean and simple. But when it comes to independent funeral home owners considering the topic of online reviews, I've discovered a virtually perfect balance of "true-blue believers" and "heels-dug-in nonbelievers."

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The Importance of Community Presentations

January 24, 2020 by Wanda Sizemore
Funeral Home Marketing, Featured

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

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