Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...
Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...
Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...
Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...
My first encounter with “traditional” marketing was during an internship in college. I was asked to write an ad for a radio station, and I had no idea what to do. I had spent four years of college learning about...
A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...
‘Tis the season for online shopping. During the holidays, I avoid physical stores like the plague. Generally, I stick to trusted sites like Target and Amazon, but sometimes I’m looking for a really specific item and...
A few years ago, I was working at a very stressful job. My stress manifested itself in my shoulders and kicked off daily tension headaches. I tried muscle relaxers, physical therapy and just taking pain killers and...
Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...
When was the last time you conducted an online search and explored past the first page of search engine results? If you’re like the majority of search engine users, you probably rarely even bother to pay attention to...
Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...
