Homesteaders Blog

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those...

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited...

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy,...

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

My first encounter with “traditional” marketing was during an internship in college. I was asked to write an ad for a radio station, and I had no idea what to do. I had spent four years of college learning about...

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...

‘Tis the season for online shopping. During the holidays, I avoid physical stores like the plague. Generally, I stick to trusted sites like Target and Amazon, but sometimes I’m looking for a really specific item and...