Texas consumers visit www.prepaidfunerals.texas.gov for more information.
DO NOT SELL MY PERSONAL INFORMATION
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).
Get the latest funeral business insights, research and trends that can help grow your business.
You are probably setting the wrong goals. In my opinion, these...
At first glance, people may not view funeral service as creative...
You provide exceptional service and support to each family you...
At first glance, people may not view funeral service as creative or artistic work. When people think of funeral service, they may think of the procedures, the familiar ceremony, the burial or cremation, etc. Many funeral professionals are experts, but according to Duncan Wardle, “The single biggest barrier to innovation is your own expertise.”
Read MoreThe digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.
Read MoreMarketing your firm looks a lot different these days. With social media and digital marketing, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.
Read MoreFor funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.
Read MoreLast year was challenging, to say the least. Funeral service was put to the test as the coronavirus pandemic took hold and spread across the country. While we are far from done battling this pandemic, there are many reasons to be optimistic about the future. Here are a few takeaways we discovered from an otherwise chaotic year.
Read MoreThink about the websites you visit frequently. What is it about those sites that keeps you going back? Is it simply a search for more information about their products and services? Is it interesting content on topics and issues you value? Or a particular blogger’s expertise?
Read MoreWe know you’re working to stay connected to families in your community throughout the Coronavirus pandemic, so we’ve created a roundup of our most popular blog posts that feature ways to reach client families online. From Facebook events to optimizing your funeral home website, you’ll find a wealth of tips below to help you reach client families while practicing social distancing.
Read MoreMany funeral professionals have already experienced the benefits of hosting community presentations. The success of these presentations depends on the presenter being able to demonstrate expertise, skillfully answer questions and adjust the content to meet the needs of the audience. Here’s how you can accomplish those items during your own presentations and improve the way you share the advantages of planning ahead with your community.
Read MoreAs you know, few concepts can ever truly be divided into an even 50-50 split. Real life is rarely that clean and simple. But when it comes to independent funeral home owners considering the topic of online reviews, I've discovered a virtually perfect balance of "true-blue believers" and "heels-dug-in nonbelievers."
Read MoreHosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.
Read More© 2021 Homesteaders Life Company. All Rights Reserved.
Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability.
Any information regarding Homesteaders Life Company's products is intended solely for licensed insurance and funeral professionals.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
DO NOT SELL MY PERSONAL INFORMATION
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).