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Build a Successful Funeral Home Social Media Strategy

September 10, 2021 by Homesteaders Life Company
Featured, Funeral Home Social Media

At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, 74% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.

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7 LinkedIn Profile Tips for Funeral Professionals

February 19, 2021 by Sarah Loghry
Featured, Funeral Home Social Media

I’ll be honest, I only recently started taking advantage of LinkedIn as a social media platform. It was never the most “fun” platform to use – I’d much rather spend my time on Instagram or TikToc. But, over the past few years, LinkedIn has built a platform that makes networking and career-building simple, easy and entertaining.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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Creative Funeral Service Ideas During the Coronavirus Pandemic

April 03, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Customer Service, Funeral Home Social Media

Over the past few weeks, two friends of my teenage daughter each lost their fathers unexpectedly. Our family has felt the heartbreak on many different levels. We are heartbroken for those families. We are heartbroken that we have lost friends. But most of all, we are heartbroken because we are not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache knowing these families are not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 by Sarah Loghry
Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.

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4 Stats to Know for Your Digital Funeral Home Marketing

June 27, 2019 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 by Sarah Loghry
Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during that time. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.

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Memorialized Facebook Accounts: A Guide for Funeral Professionals

April 25, 2019 by Alyssa McNab
Funeral Home Social Media

Since its founding more than 15 years ago, Facebook has established itself as a dominant social media platform – and that includes providing a place for users to share and connect over significant events such as the loss of a loved one. Facebook offers several features to help friends and family members memorialize users who have died and recently announced updates to how the platform supports these profiles and posts.

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Low-Cost Video Tools for Your Funeral Home Marketing

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create an effective marketing video at little to no cost. Here are a few ways to get started.

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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy, resources and focus to those areas that are likely to have the biggest impact on your business. 

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