Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).
Get the latest funeral business insights, research and trends that can help grow your business.
In the journey of life, death and grief are threads we all must...
Homesteaders’ 2023 annual report is now available, and we’re...
It goes without saying that the basis of a funeral...
At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, nearly 75% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.
Read MoreIn the world of social media, Facebook is king. Even with fluctuating users, Facebook has, by far, the most users over any other social media platform, with nearly 3 billion users — almost half of the world’s 8 billion population. Additionally, the average age of users is rising each year.
Read MoreOver the past few years, LinkedIn has built a platform that makes networking and career-building simple, easy and entertaining. With the addition of long-form posts, an increase in video content and an uptick in interest-focused groups, LinkedIn has created a space where people of all backgrounds and careers can connect and share ideas. It has turned into a place of positivity and learning instead of a place where you only go to search for a new job.
Read MoreMost of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.
Read MoreInstagram is one of the fastest growing social media platforms today, with an average of 2 billion active users per month. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.
Read MoreIf you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and companies they care about.
Read MoreNow a key feature of social media marketing, live video has long since passed the point of being used primarily by large brands. This tool can boost brand awareness and preference for local businesses such as funeral homes, earning thousands of views through content that showcases what makes them unique and giving them an opportunity to virtually open their doors to the community.
Read MoreYour firm has a remarkable opportunity—an opportunity to leverage social media marketing to generate leads, build brand awareness and provide unique value to your community by sharing your expertise in funeral planning.
Read MoreThere are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands and businesses are not prepared to handle.
Read MoreAmong many things, one part of a person’s legacy is their digital footprint, including social media profiles. We invest a lot of time into building an online presence that reflects our personality. But what happens to social media accounts after we die?
Read More© 2024 Homesteaders Life Company. All Rights Reserved.
Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability.
Any information regarding Homesteaders Life Company's products is intended solely for licensed insurance and funeral professionals.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).